ChatGPT Visibility Tracking Tools: Full Comparison of the 5 Best Tools of 2025

AI-powered engines had started a new era in online search. Tools like ChatGPT, Perplexity AI, and AI-powered features in traditional search engines, such as Google Search Generative Experience (SGE) and AI Overviews, are changing the way people find information. These large language models (LLMs) leverage natural language processing (NLP) and machine learning (ML) to create unseen, conversational experiences for users. They analyze search queries beyond keywords and provide quick and direct answers to user requests, without making them dig through dozens of pages to find what they are looking for.

No surprise, 15 million US adults already stated that artificial intelligence is their primary tool for finding the data they need.

What does this mean for businesses and SEO professionals? Basically, this means that the new era has begun and that traditional optimization doesn’t cut it anymore. AI results overshadow traditional ones, making even websites with high positions in SERPs lose traffic. The solution? Getting featured in AI results is the key to staying competitive, and that’s why traditional rank tracking is no longer enough.

ChatGPT rank tracking tools are the new-age tracking tools that will help you analyze your site’s mentions, links, and positions in AI-generated answers. In this guide, we’ll compare the most popular ChatGPT rank trackers to help you find the right option for you and show how to use them for better AI visibility strategies.

What Is ChatGPT Rank Tracking?

ChatGPT rank tracking is the process of monitoring and analyzing your visibility in AI-generated results. It works differently from classic rank tracking. Classic SERP tracking is the process of measuring how high your website ranks for target keywords in Google results and SERP features like featured snippets.

AI tracking is the process of measuring how frequently you appear in AI-generated results. Unlike classic SERPs, AI results are provided in the form of a direct answer synthesized based on the information drawn from relevant sources. Respectively, AI tracking isn’t really about keywords or your position in results, but about your site’s and content’s ability to get featured in answers.

There are three types of tracking you can perform with ChatGPT rank tracker tools:

1. Direct mention tracking — An assessment of how frequently artificial intelligence mentions your brand in answers.
2. Link tracking — An assessment of how frequently links to your website and content appear in answers.
3. Comparative visibility — An assessment of your brand’s visibility in contrast to your competitors’ visibility.

Key Features to Look for in a ChatGPT Rank Tracker

Due to the rise of AI search, the use of ChatGPT visibility trackers becomes an absolute must-do in 2025. These tools will help you evaluate the effectiveness of your visibility strategy and refine your approach for maximum outcomes.

Still, finding the right software for this purpose can be challenging. Due to a huge variety of options, it’s hard to distinguish which ones are worth your time and which aren’t.

Here’s a brief overview of the key features to look for in ChatGPT visibility tracking tools to help you get on the right track:

• Accuracy — Pick a solution that captures AI answers across different queries and provides you with accurate and up-to-date information.
• Coverage — For deep analysis and insights, choose software that covers all popular LLMs, including ChatGPT, AI Overviews, Perplexity, Claude, Gemini, and so on.
• Query flexibility — Solutions with flexible and customizable queries can help you ensure a smooth and productive workflow by being able to run regular project-based checks with defined deliverables and also perform immediate, on-demand checks to receive fast insights in real time.
• Competitor benchmarking — Opt for tools that have competitor analysis features built into them. These features will help you set visibility benchmarks based on the performance of your top competitors and detect gaps that you can bridge to improve your own standing.
• Historical trends & visibility over time — Historic data will help you compare how your visibility changes over time, track trends, and understand how you can enhance your strategy to achieve faster growth.
• Export, reporting, and API integrations — These additional features will help you simplify data visualization and sharing, which is why they should also be present in a good ChatGPT visibility tracker.

5 Best ChatGPT Rank Tracking Tools in 2025

1. SE Ranking — Best for Blending ChatGPT Tracking with Traditional SEO Workflows

SE Ranking is a popular SEO platform trusted by marketers and agencies worldwide for tools like keyword tracking, backlink monitoring, competitor research, and more. It also offers powerful AI Search Toolkit, which is one of the most complete solutions for tracking your visibility in AI-generated results like ChatGPT.

This AI toolkit lets you monitor whether your brand or website is mentioned or linked in ChatGPT answers, see where those mentions appear (including top 3 positions), identify most cited sources, and access cached answers for full context.

In terms of AI-focused features, SE Ranking offers:

• ChatGPT visibility tracking
• Brand and link placement analysis
• Cached AI response access
• Competitor visibility benchmarking
• Daily updates with historical trend analysis
• Exportable data and visual dashboards

The ChatGPT tracking features are connected to SE Ranking’s traditional SEO workflows, making it easy to incorporate AI visibility into your broader strategy. Competitor benchmarking lets you see who else appears in ChatGPT answers and how your performance stacks up, while historical data reveals how your presence evolves over time.

In addition to ChatGPT, SE Ranking lets you track AI Overviews, AI Mode, and Gemini, with more platforms to come.

Pros & Cons

Pros:

• Accurate tracking of brand mentions and links in ChatGPT answers.
• Cross-platform coverage with AIOs, AI Mode, Gemini, and others.
• Clear visual dashboards, intuitive navigation, and actionable metrics.
• AI competitor research features to expand analysis beyond your brand.

Cons:

• No automated sentiment or tone analysis yet. Users can analyze those by checking the cached copies of AI answers.

Pricing

SE Ranking includes AI search features in its standard plans:

• Pro — $119/month for 50 prompts to track, 3 manager seats, 30 projects.
• Business — $259/month for 100 prompts to track, 5 manager seats, unlimited projects.

AI Search add-on is available for extra tracking limits and AI competitor research, starting at $89/month.
Annual billing saves you 20% both for standard plans and an add-on.

Before you commit, you can try SE Ranking out with a 14-day free trial.

2. Rankability — Best for a ChatGPT-Specific Analytics

The second ChatGPT rank tracking tool on our list is Rankability. The company was formed back in 2007, making it one of the industry’s old-timers. On different review platforms, the company has high ratings of 4,9 and 5 stars.

Rankability gives you a number of tools meant for SEO purposes. These include an AI-powered content optimizer, an AI writer, and a keyword finder. The AI Analyzer is the platform’s coming-soon feature. It’s a ChatGPT search rank tracking tool that lets you monitor:

• Visibility rate
• Share of voice (SoV)
• Response position
• Sentiment score
• Context category
• Trending topics

Additionally, Rankability lets you analyze your competitors’ performance and gain real-time alerts and recommendations for improving your stance in ChatGPT. Another highlight is that the platform offers not just detailed and neat data charts, but actually gives you specific optimization recommendations in every chart drop. This can help you make more informed decisions on your strategy.

Pros & Cons

Pros:

• The best ChatGPT rank tracking tool that focuses solely on one LLM.
• Deep insights into the most important visibility metrics.
• Real-time alerts when your visibility and positioning in ChatGPT change, which allow fast decisions and actions that help improve your strategy.

Cons:

• The tool is still not released. It’s expected to become available soon, but currently, you can only request first-line access.
• This solution only provides insights into your visibility in ChatGPT, so it’s not the best option if you want more detailed analytics.

Pricing

Rankability has three pricing packages to choose from:

• SEO Specialist — $149/month; includes 2 user seats.
• SEO Expert — $249/month; includes 5 user seats.
• SEO Master — $449/month; includes 10 user seats.

Each of the plans gives you access to a full toolkit offered by the platform, including Content Optimizer, AI Writer, AI Briefs & Outlines, Keyword Finder, and AI Assistant beyond AI Analyzer. However, all plans offer different limits on using the offered tools, so it’s important to choose one that perfectly matches your scope of work.

You also get two months for free if you choose annual billing.

3. Semrush — Best for a Standalone AI Tracking Solution

Semrush is a big name in the SEO world. The company has been around since 2008 and has a firm reputation in the industry. So it’s no wonder its ChatGPT visibility tracker is on our top list. It has an average rating of 4,5 stars out of 5 and thousands of customer reviews.

Semrush is an all-around platform that offers complete SEO and marketing toolkits to match every team’s needs. In terms of AI SEO, it offers you the following key features:

• Brand performance analytics
• Visibility tracking
• Perception assessment
• Citations and questions analysis
• Site audit
• Prompt tracking

Apart from existing features, Semrush has a few exciting updates coming soon. The new features will include a growth plan, competitor research, and topic analysis.

Pros & Cons

Pros:

• A comprehensive set of marketing, SEO, and AI tools in one place.
• A platform with a solid reputation and long presence on the market.
• The platform lets you purchase a separate AI SEO paid plan in case you don’t need additional features.

Cons:

• Currently, Semrush doesn’t have any tools for competitor benchmarking. Although it will be launched soon, this makes it fall behind other tools.
• An extensive list of features and add-ons might be convenient for experienced professionals, but quite overwhelming for beginners.
• The list of covered LLMs is somewhat restricted compared to other tools.

Pricing

In general, Semrush has three plans for full SEO toolkits:

• Pro — $139.95/month; includes up to 5 projects.
• Guru — $249.95/month; includes up to 15 projects.
• Business — $499.95/month; includes up to 40 projects.

All plans include AI Search Site Audit, and Guru and Business also include AI Search tracking. You can also save up to 17% if you pay annually.

However, if you don’t need all SEO tools, you can choose the platform’s AI SEO Base Plan. It costs $99/month per domain. This plan will let you receive detailed AI visibility reports that include mentions from ChatGPT, Google AI, Gemini, and Perplexity. Also, this plan includes prompt tracking, crawlability audit, and competitive benchmarking features.

4. Profound AI — Best for Large Enterprises

The next ChatGPT rank tracking tool on our top list is Profound AI. The platform is not one of the industry’s old timers. It was founded in the summer of 2024 and still doesn’t have such a huge name as other solutions we’ve told you about. Still, it grows fast. It receives many positive reviews from customers and has a rating of 4,7 stars on G2.

Profound AI focuses specifically on artificial intelligence insights. Its key features include:

• Analysis of AI answers
• Analysis of how AI uses your website
• Insights into what people ask artificial intelligence
• Tracking of product visibility in AI

Although the cost of this solution is rather high, it’s one of the best options for enterprise needs. The enterprise plan covers nearly all LLMs, including ChatGPT, Google AI Overviews, Perplexity, Google AI Mode, Microsoft Copilot, Google Gemini, Grok, Meta AI, Anthropic Claude, and DeepSeek. It also comes with many helpful integrations for a smooth workflow and gives you many customization opportunities to adjust the features and tools of the platform to your needs.

Pros & Cons

Pros:

• A complete set of tools to analyze your visibility, sentiment, product placement, and more.
• A broad list of integrations, including Google Analytics, Cloudflare, Vercel, and others.
• The platform’s enterprise plan has impressive coverage.

Cons:

• With its price plan, Profound is the most expensive tool on this list
• Despite the high price, the platform sets pretty strict limits. With its Lite plan, you can only track one company, one region, and one language.

Pricing

Profound AI has two pricing options:

• Profound Lite — $499/month; covers ChatGPT, Perplexity, Google AI, Overviews, and Microsoft Copilot.
• Enterprise — Custom pricing and limits; broader platform coverage.

Unfortunately, despite the high price, the Lite plan limits your activity quite a lot. It doesn’t involve API integrations or let you track what conversations users are having with artificial intelligence.

Also, there is no option to choose annual billing and save on the price of your plan. However, the platform offers you the opportunity to test its features during a demo period. You can request a demo directly from the company.

5. Nightwatch — Best for SEO + AI Monitoring Balance

The last one among our ChatGPT visibility trackers picks is Nightwatch. The platform was founded in 2016 and has gained a strong reputation in the SEO sector. It boasts high customer ratings on reputable review platforms from 4,8 to 4,9 stars.

Nightwatch presents a wholesome solution for SEO and AI analytics. Its key features include:

• Rank tracking
• Site audits
• Keyword research
• AI visibility tracking
• Automated reporting

In terms of AI tracking, Nightwatch provides you with a detailed look into your target domains/brands, showing their visibility rate, visibility evolution, and models in which they are mentioned.

Pros & Cons

Pros:

• The platform offers a good balance of traditional SEO and AI tools.
• There is a very convenient Evolution data feature that visualizes how your visibility changes over time.
• Great analytical and reporting tools for simplified data organization.

Cons:

• The possibility to customize the price is nice, but it can feel somewhat overwhelming to consider all the limitations and features included in every slot.
• The platform’s learning curve is a bit complicated, which can make it hard to get started.
• Whichever price slot you choose, you have to pay for all features offered in it, which might be unnecessary for non-SEO users.

Pricing

Nightwatch offers very customizable pricing options. Instead of fixed paid packages, you can select the number of keywords, websites tracked, and other features you need in a tool. The rates go as follows:

• 250 keywords — $39/month
• 500 keywords — $59/month
• 1k keywords — $99/month
• 2k keywords — $198/month
• 3k keywords — $269/month, and so on

Fixed rates go up to $699 per month for 10k keywords. However, if you need more credits, you can request up to 100k+ keywords at a custom price. Also, before you get a paid plan, you can test Nightwatch free of charge for 14 days.

Bonus tip: Although customizable prices are very convenient, it’s important that you pay close attention to all the features and limits included in each price slot. There are different numbers of keywords, websites, and competitors tracked, audit pages, and many other factors to consider.

Future of ChatGPT Rank Tracking

AI search is expanding rapidly. More and more people start a conversation with ChatGPT instead of looking for the needed information manually. They also actively use AI search engines and SERP features like AI Overviews. The truth is that all these tools are just much simpler than traditional search. If earlier users had to look through tons of pages to find what they needed, now, they only need to ask a question, and they will get a direct answer with links to the most relevant sources for a deeper study. This fact alone changes the SEO game by 360 degrees, and there is more.

Even those people who haven’t switched to ChatGPT or Perplexity completely still actively use AI-generated answers in SERPs. And the problem is that AI Overviews appear at the top of the results. This means that even top-ranked pages can experience a significant traffic loss in the near future. According to the estimates by The Guardian, websites that hold the first positions in SERPs can see a huge decrease in traffic up to 79%.

All these factors create a new layer of SEO — an AI one. From now on, being mentioned in generated answers becomes no less important than getting ranked in SERPs. Due to this reason, finding and using the right ChatGPT Visibility tracking tool becomes a necessity for businesses that want to stay ahead. These tools will help you understand when and how artificial intelligence talks about you, and use these insights to strengthen your overall visibility.

So, what’s next? Given the rapid pace of changes, we expect a growing number of integrated analytical tools that will let you track your SERP and AI visibility at the same time. Already now, you can see that many ChatGPT Visibility tracking tool options also come with traditional SERP analytics and SEO features.

We also expect to see these tools evolve rapidly. Although not many companies offer this at the moment, soon there should be advanced opportunities for real-time monitoring, automation, and predictive analytics that will help us refine our strategies further. And, of course, we expect the rise of Answer Engine Optimization (AEO) as one of the baseline SEO tactics.

Conclusion

In a world where millions of people give up on traditional search for the convenience and immediateness of artificial intelligence, tracking your mentions, share of voice, and sentiment in ChatGPT and other LLMs is no longer optional. It’s an essential part of staying visible and competitive. And that’s why every business needs a reliable ChatGPT rank tracker at hand.

But where do you look for the right solution? Given a huge diversity of options, finding the perfect software for you can be hard. Luckily, we’ve done it for you. After a meticulous analysis and comparison, we’ve selected the top ChatGPT visibility tracking tools that you can actually rely on.

Let’s quickly recap them:

• SE Ranking — Best for data-driven GEO and SEO tracking
• Rankability — Best for ChatGPT-specific analytics
• Semrush — Best for a standalone AI tracking solution
• Profound AI — Best for large enterprises
• Nightwatch — Best for SEO + AI monitoring balance

Although online search fueled by artificial intelligence is still evolving, it advances at a fairly rapid pace. And it changes everything we used to know about optimization and ranking success. In 2025 and beyond, adapting to AI tracking will help you get a competitive edge and outshine the competition. So, now is just the right time to pick the best ChatGPT rank tracking tool for your team and get ahead.