By skyforbes 
Homegrown skincare favorite clinched the Emerald Award
July 14, 2025, Manila, Philippines — Trending Filipino skincare brand Dermorepubliq has earned the Emerald Award at this year’s TikTok Shop Philippines Beauty and Personal Care Annual Awards for being the platform’s top-selling beauty brand, in recognition of its outstanding sales achievement and performance through short video content.
- Dermorepubliq tops TikTok Shop by building an engaged, creator-led community rooted in trust.
- Its video-first and grassroots strategy fuels standout campaigns like the #DoItWithDermoChallenge.
- Founder Keith Sta. Barbara says the award reflects the power of authentic stories and strong community support.
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The award highlights Dermorepubliq’s success in building a strong community and driving authentic engagement through relatable creator-led videos and grassroots partnerships. The recognition places Dermorepubliq ahead of bigger beauty brands on the platform, underscoring the impact of video-led e-commerce and community trust in today’s social commerce space.
“This award is a milestone for our team and everyone who believes in our brand,” said Keith Sta. Barbara, Founder and President of Dermorepubliq. “Being named TikTok Shop’s overall Top 1 beauty brand shows what’s possible when customers and creators share real stories and results. We’re grateful for their trust and excited to keep delivering products and content that genuinely connect.”
Sta. Barbara added that the recognition highlights how genuine trust and confidence from customers and creators continue to drive authentic conversations and real results for the brand.
Dermorepubliq’s TikTok growth is powered by a full-funnel strategy blending brand awareness with conversion-focused content. Its community-first, creator-led approach drives authentic engagement and long-term growth, setting it apart in the local beauty space. The #DoItWithDermoChallenge invited users to share their skincare routine through a dance trend, earning over 1,000 entries. Running from June 16 to 29, the campaign gained traction through Dermorepubliq’s creator network and educational content.
Following its recent win, Dermorepubliq plans to share the milestone across its social channels and incorporate it into its affiliate program to recognize partners who contributed to its growth. This recognition follows the brand’s earlier success at the TikTok Ad Awards Philippines 2024, where its “Your New Holy Grail” campaign was named Best Local Hero Campaign for its relatable storytelling and community-driven recommendations.
About Dermorepubliq
Dermorepubliq is a local skincare brand founded in 2020 by Keith Sta. Barbara. Specializing in science-based formulations that prioritize quality and results, Dermorepubliq offers a range of 28 meticulously crafted products. Designed for men and women aged 18–35, the brand combines affordability and efficacy, empowering young adults to embrace their skin’s natural beauty. With a strong presence on social media and physical stores at SM Fairview, SM Masinag, SM Tanza, SM Sta. Mesa, and Riverbanks Center—Dermorepubliq has become a leading name in the Philippine skincare industry.
You may also visit their online platforms on Shopee, Lazada, and TikTok.