Digital Content Strategist

Job title: Digital Content Strategist

Company: Sportsdigita

Job description: JOB OBJECTIVEThe Digital Marketing Strategist will be responsible for creating and executing engaging digital marketing campaigns that drive awareness, lead generation, and conversion. This role emphasizes content strategy and creation – developing compelling stories across paid, owned, and earned channels that connect with our target audiences.Our ideal candidate is a creative thinker with a strong foundation in digital marketing and proven experience developing content that performs. You know how to blend data-driven insight with storytelling craft, and you’re excited to collaborate with design, brand, and sales to bring ideas to life across platforms. While a solid understanding of marketing automation tools is beneficial, this role’s primary focus is concepting, writing, and optimizing content that fuels pipeline growth.ESSENTIAL FUNCTIONSContent Strategy & Creation

• Lead the planning and creation of digital content across channels—including paid ads, social media, blog articles, landing pages, and email campaigns.
• Collaborate with the marketing team to develop cohesive messaging and campaign narratives tailored to key audiences and personas.
• Write and edit content that aligns with our brand voice and supports each stage of the buyer’s journey.
• Partner with internal stakeholders to translate product stories, customer success highlights, and thought leadership into impactful marketing assets.
• Identify opportunities to repurpose and extend existing content across multiple channels to maximize reach and ROI.

Digital Campaign Execution

• Develop and execute paid and organic digital campaigns that drive engagement and lead generation.
• Monitor performance across paid channels and organic content, providing insights and recommendations for optimization.
• Stay ahead of emerging digital marketing trends, ad formats, and content best practices.

Email & Lead Nurture Strategy

• Create and manage email marketing campaigns that nurture prospects and re-engage existing customers.
• Collaborate with the team to segment audiences and personalize outreach using HubSpot tools.
• Optimize email performance through testing, analytics, and creative iteration.

Analytics & Continuous Improvement

• Track and report on content and campaign performance using analytics tools to inform future strategy.
• Continuously test and refine messaging, creative formats, and targeting to improve engagement and conversion.
• Partner with sales and customer success to gather feedback and ensure content aligns with buyer needs and market trends.

REQUIREMENTS

• 4+ years of experience creating and executing B2B marketing campaigns that drive pipeline and revenue growth.
• Strong portfolio of written content—ranging from ad copy and social posts to long-form articles and email campaigns.
• Excellent written and verbal communication skills with a knack for storytelling and brand voice consistency.
• Experience leveraging marketing automation tools (HubSpot and Salesforce preferred) for campaign execution and performance tracking.
• Strong understanding of digital marketing channels, analytics, and conversion optimization.
• Proactive self-starter who thrives in a collaborative, fast-paced environment.
• This is an on-site position in Edina, MN with 4 days in the office.

Powered by JazzHR

Expected salary:

Location: Edina, MN

Job date: Thu, 09 Oct 2025 00:43:13 GMT

Apply for the job now!