By skyforbes The allure of generative AI is that is can decrease the largest expenditure in game development and decrease the number of employees and the time needed to output a product. The downside is that there are several ethical concerns over gen-AI usage and a concern over the homogenization of artstyle and gameplay due to how gen-AI models are trained using existing materials.
My argument is that if the cost is going down for game publishers/investors and the products will suffer some samey-ness in design, then buyers should be re-considering the payment structures of these products in regards to the contents. I do not believe that the excuse of "they have to raise prices and sell more items in the in-game store because of inflating game development costs" will hold as well when costs are being sharply decreased due to gen-AI.
We are already seeing it in Call of Duty: Black Ops 7, but there were no reciprocal cost decreases or increase in content for the buyer. All game publishers and developers are discussing how to include gen-AI in their processes to decrease costs, I would advise buyers to look for those that are using it to the betterment of product valuation to the consumer over the revenue increase to the investor.