Reviews analysis is important in amazon product research, and it takes you tons of work
Importance:
- Assess Product Quality: Reviews give insights into a product’s quality and performance. By analyzing them, you can identify common issues and judge the product’s reliability.
- Understand Customer Satisfaction: Reviews reflect customer experiences. Analyzing them helps you gauge how satisfied customers are with a product, guiding your decision-making.
- Analyze Competition: Reviews of competing products reveal their strengths and weaknesses. This information helps you position your product and find areas to stand out.
- Identify Product Improvements: Reviews often contain suggestions and feedback. Analyzing them helps you find opportunities for enhancing your product based on customer needs.
- Manage Reputation: Reviews shape a product’s reputation. By analyzing them, you can address negative feedback, respond to concerns, and maintain a positive image.
- Draw customer avatar: Reviews help you to recognize the group of people who would buy the product
And it could be a very time consuming work given that:
- Vast Amount of Reviews: Popular products on Amazon can accumulate hundreds or even thousands of reviews. Reading and analyzing each review requires significant time and effort.
- Detailed Examination: To gain meaningful insights, reviews need to be carefully examined. This involves reading through individual reviews, understanding the context, and identifying patterns or recurring themes.
- Language and Writing Styles: Reviews come from diverse customers, and they may use different writing styles, expressions, and languages. Analyzing reviews requires comprehension and interpretation, which can be time-consuming, especially for non-native speakers.
- Sorting and Organizing: Reviews often need to be sorted and categorized based on different criteria such as positive/negative sentiment, specific product features, or customer experiences. This process adds to the time required for analysis.
- Cross-Referencing and Validation: To ensure accuracy and reliability, reviews may need to be cross-referenced with other sources or compared with similar products. This validation process contributes to the overall time investment.
- Regular Updates: Reviews are continually being added, and staying up-to-date with the latest feedback requires consistent monitoring and analysis, which can be an ongoing time commitment.
How to use chatGPT to do reviews sentiment?
Step 1: Download reviews of a product
Go to a product’s page on Amazon
Here I use helium10 chrome extension to download reviews, you can choose any way you prefer.
Click
Here’s the csv file which contains reviews, copy text of column “body” as the reviews list for later use.
Step 2: Prompts let chatGPT do sentiment analysis
Prompts format:
Analyze the following list of product reviews.
Create a list of summarizing:
top 5 phrases people used to describe the product
top 5 things people like about the product
top 5 things people dislike about the product
top 5 desired improvements
Add any other insights that may be valuable.
Summarize the customer avatar.
List of reviews:
Substitute
And then you’ll get the feedback from chatGPT like this:
This give you insights from the customers’ reviews within seconds.
But you may see this error come up for too long text:
ERROR “The message you submitted was too long, please reload the conversation and submit something shorter.” happens when you input too much reviews, usually >110 reviews, that beyond the character limitation of chatGPT.
This is the time you may change the prompts strategy and input your reviews list multiple times, but there’s a easier way to do this, which is to use chrome extension Monica.
Monica
Monica is an AI assistant powered by GPT-4, GPT-3.5. It allows you to input the whole text one time, and it’ll automatically seperately give to chatGPT, so it’s much easiler and save a lot of operations.
- Download Monica extension
- Ctrl + M to wake up Monica on the product page
- Input prompts previously mentioned to Monica, and you can always save your prompts head for quicker use.
- Get analysis results
Summary
Using chatGPT to help you do amamzon reviews snetiment analysis saves you a lot work and time, give you quick insights of the product, speed up your product research.
Choose some convinient tool makes this even easier, that you can dive into more products.