By skyforbes 
From Healing Herself to Coaching Thousands: How Dr. Marci Catallo-Madruga Built a Business on TikTok
When Dr. Marci Catallo-Madruga became a mother of twins in 2010, she never expected that moment to spark a years-long battle with her health — and eventually, a complete career transformation. In Episode 36 of the Coaching Uncovered podcast, she shares how she turned personal health challenges into a thriving online health coaching business, powered by authenticity, education, and TikTok.
A Health Crisis That Sparked a Mission
After the birth of her sons, Marci experienced overwhelming symptoms — chronic pain, fatigue, inflammation, and a sense that something was deeply wrong. But every doctor she visited offered the same thing: more medications, without answers. She knew her body couldn’t tolerate heavy prescriptions, and her intuition kept telling her something was being missed.
“I was broken,” she says, recalling how doctors failed to explain the root cause of her issues. A hematologist finally revealed some genetic indicators — yet admitted he didn’t know what they meant. That became her cue to dig deep and become her own advocate.