Every person deserves the care that is right for them
Quality, respectful, and equitable maternity care is a fundamental human right. Everyone deserves the information they need to exercise their rights and get the care they need.
As part of a year-long community-centered process led by Every Mother Counts, Choices in Childbirth has launched in January 2022.
Choices in Childbirth was designed to educate people about their pregnancy and birth options, help them take an active role in their maternity care, and to remind them that they are not alone during pregnancy, birth, and beyond.
The wisdom and expertise that went into this series include: the education and activation team at Primary Maternity Care; clinical and program leaders at CVS Health; a production team at Critical Mass; a measurement and evaluation team at Mathematica; and a national Working Group and Advisory Committee to provide guidance and feedback each step of the way. With these collaborators, Every Mother Counts is thrilled to launch this new resource to help every person navigate their way towards high-quality, respectful care.
Every Mother Counts is grateful to all of the collaborators, partners, participants and production crew members who brought this series to life. And, Every Mother Counts extends its sincere gratitude to CVS Health for helping fund this initiative.
Learn more about our work here.
Editor’s note: This article was edited in 2022 since the rebranding of Choices in Childbirth.