By skyforbes 
Know your industry, target audience and competitors
To develop an idea of what kind of logo you want and need, you’ll first have to understand the industry in which your brand competes. Research your target audience to learn about their style, taste, and foremost requirements and then analyze the logos used by your direct competitors. Once you have all your market research in place, you’ll be able to plan an insightful logo that reflects your audience’s needs, values and preferences, and stands out from your competitors.
All of that research requires deep understanding and many resources. Fiverr’s Logo Maker makes this part fast and easy by allowing you to simply input your brand’s values and let the innovative AI system generate a logo that’s in line with your brand’s fundamental pillars.
Decide what style you want for your logo
Once you understand your target audience and competitors, you can formulate a better approach for choosing the logo style that matches your brand and conveys who you are and what you do upon first impression.
There are different logo styles, each representing a range of brand values and personalities, so whether your brand values are classic or modern, accessible or premium, fun or serious, simple or sophisticated, traditional or innovative, make sure to choose the style that best represents your unique brand personality.
Find the right type of logo
There are different types of logos with an infinite variety of symbols and fonts, and It’s up to you to choose the most appropriate type of logo for your brand’s objectives. A combination of a unique typography with a unique symbol is a great choice for new businesses who want to get the type of logo that reflects their brand’s personality the right way.
When considering your options, our logo maker will allow you to browse different types of logos that are most likely to be a good fit for your industry and brand personality, making it quick and easy to create a logo with high impact potential.
Use a font that matches your brand
Typography makes the first impression on your audience and has a strong impact in shaping individuals’ emotional responses to your brand. There are thousands of different fonts, and each has its own style and personality, so getting the right font for your logo is essential for forming your brand’s identity and tone of voice.
Our logo maker accelerates this process by generating custom logo designs with professionally-selected fonts that have been hand-selected by Fiverr’s top designers to match your brand’s values and needs. However, if you decide to customize your logo font by yourself using the simple-to-use editor, make sure to evaluate your font carefully.
Choose the right color palette
Your color palette is a vital part of your brand’s identity, and choosing the right logo colors entails much more than selecting your favorite color. Colors have different meanings that convey an array of emotions and concepts, and have the ability to influence our behavior and decision-making. This is why using color strategically is essential to communicate the message you want to deliver to your audience.
Our logo maker automatically generates made-to-measure color palettes that match your brand values, using a unique technology. If you decide to edit and choose your logo color palette yourself, our editor allows you to choose from a range of pre-made color variations that have been curated by professional designers.