By skyforbes 
Over the past few weeks, I have been asked many times what exactly is behind the new Google AI Mode. Many of you have seen the first screenshots or read some articles about it — but it’s still not entirely clear what’s actually changing. Is it just another search feature, or are we witnessing a fundamental shift in how we find, evaluate and use information online?
I took a closer look at the AI Mode, experimented with several test versions and, of course, compared it with ChatGPT. In this article, I’ll explain what the AI Mode is, what makes it different from previous Google functions — and why it follows a completely different approach than ChatGPT or other generative AI tools.
What is Google AI Mode?
Google AI Mode is not a new product, but an additional mode within the classic Google Search. You can think of it as an interactive AI assistant built right into the search experience. Instead of a list of ten blue links, AI Mode provides a summarized, AI-generated answer to your query — often with references, visuals, or structured information.
The key idea: AI Mode understands your questions in context, can handle follow-up questions, and even supports multi-step tasks. This means you can actually have a conversation with…