By skyforbes 
Remember when Instagram was just photos and YouTube was for long, sit-down content? Yeah, those days are toast. Now it’s all about videos that last 15 seconds, maybe 30 if you’re lucky. Blink, and you’re on to the next dopamine hit. It’s a content buffet — but only if you eat standing up, scrolling with one hand and barely chewing. And who do we thank for this revolution? TikTok.
TikTok didn’t just disrupt the market — it sucker-punched it. While Silicon Valley was busy preaching about community and creator ecosystems, ByteDance built an algorithm so addictively personalized, it felt like it could read your mind. (Spoiler: it basically can.) It turned teenagers into millionaires, brands into meme machines, and the rest of us into dopamine junkies flicking through videos at 2 a.m., wondering where the last hour went.
So now, enter Google with YouTube Shorts. Meta, not to be left out of a party it clearly wasn’t invited to, launched Instagram Reels. Even LinkedIn is testing short-form video — yes, the place where you congratulate your ex-colleague for becoming a “thought leader” now wants to be cool too. But here’s the kicker: no matter how many billions these tech giants throw at cloning TikTok, they just can’t replicate the vibe. It’s like your dad trying to use slang — it’s technically…