By skyforbes 
Risk Feels Bigger Than Ever
Even if your offer is a no-brainer, their brain is literally screaming “but what if it doesn’t work?” Buyers in 2025 are more risk-averse because the world around them feels uncertain. From job instability to skyrocketing prices, people are afraid to make the wrong decision, so they delay making any decision.
People Aren’t Spending Less. They’re Spending Differently.
Contrary to what everyone’s screaming on TikTok, people haven’t stopped spending, they’re just being a hell of a lot choosier. The bar is higher. People want depth, not fluff. They can drop $1,000+ on something they believe only if it feels safe, personal, and worth it. So if your copy or content doesn’t answer the question “why this, and why now?”… it’s not making the cut.
They’re Tired of the Salesy BS
Modern buyers can smell manipulation from a mile away. Urgency timers? They know the offer’s gonna relaunch next month. “Only 3 spots left”? They’re side-eyeing you. That doesn’t mean you can’t sell. It means you need to do it with actual honesty, integrity and personality. (Read: “Yes, I’m selling to you, but I’m not trying to trick you.”)
Everyone’s Distracted
Between TikTok, AI tools, a dozen open tabs, and four different podcast recs in their inbox, your audience is juggling way too much input. So if you want them to buy? You have to make things simple, obvious, and irresistible. Your content can’t just be “cute” or “well-written.” It has to be immediately clear why it matters to them.
The Spending Shift: From FOMO to “Prove It”
The buying behavior in 2025 is no longer driven by FOMO or hype culture. In fact, the moment someone feels like you’re trying to hype them into something, their red flags go up. Instead, the modern consumer wants proof. Real proof. Specific proof. Tangible, transparent, “I see myself in this” proof. They want to see behind the curtain. They want to know how the sausage is made.
So show them:
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Screenshots with context
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Testimonials with actual before/after results
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Client wins that feel human and not just “6-figure launch” fluff
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Your process—not just the polished outcome
Women Can Actually Be Great at Growing Business in 2025
With global conflicts, inflation, and AI creeping into our lives like that one toxic ex who “just wants to talk,” your audience is overwhelmed. They’re skeptical. They want to feel safe. And guess who’s naturally good at creating safety and connection? Ding ding ding: women.
Women are literally built for this era. We know how to read the room. We know how to build trust. We know how to make people feel seen, heard, and understood. And in a time when every business interaction feels like a cold DM from some dude named Brad trying to sell you crypto? That’s a damn superpower.
Here’s what growing business in 2025 as a woman actually looks like:
Lead with empathy: Consumers are done with scare tactics and sleazy pitches. They want to know you get them. Use your content to speak directly to their lived experience. Validate their fears. And then? Show them there’s another way.
Talk like a human: Your audience is tired. They don’t want jargon. They don’t want “synergy.” They want you. The real you. The one who gets nervous before hitting publish and still shows up anyway. Keep your copy clear, conversational, and full of personality. You want growing business in 2025 to feel like texting your bestie, not reading a press release.
Give options: People are cautious right now. Give them low-lift ways to say yes. Think: mini offers, payment plans, or even free content that builds trust. When you make it easy to get started, you’re already one step ahead in growing business in 2025.
Build safety into every touchpoint: Safety isn’t just a buzzword—it’s the reason people buy. Use testimonials, behind-the-scenes peeks, and transparent pricing to reduce fear. Don’t just say you’re trustworthy—show it. Over and over again.
Flex your connection muscle: Use email. Use DMs. Use voice notes. Talk to your people like they’re already in your world. Because they want to feel like they belong. And when they do? That’s when you start seriously growing business in 2025.
Stay relevant: Posting every day won’t help if your content feels out of touch. Tune in to what your audience is actually experiencing and speak to that. Relevance > volume. Always.
Keep it clear: Confused buyers don’t buy. If they don’t understand what you do in five seconds or less? They’re out. Clarity is your secret weapon in growing business in 2025. Use it.
How to Adjust Your Offer in 2025
Okay babe, let’s talk about your offer. You can’t sell the same things in the same way you did in 2021. Consumers in 2025 need different things, and your offer suite needs to catch up with their brain chemistry (read: anxious, cautious, and busy AF).
Cut the Complicated Crap
Nobody — and I mean nobody — has time to decode your 17-step offer suite that reads like a full-blown IKEA manual. If someone lands on your site and doesn’t know where to start, they’re not gonna email you for clarification. They’re gonna close the tab and go back to TikTok.
Your action: Simplify. Make each offer stupid-clear. Like “This is what I do. This is who it’s for. This is how it helps.” Bullet points are your best friend. Confused people don’t convert.