MU announced today that it will shut down its Crucial consumer memory and SSD business, with global retail channels ceasing sales by February 2026.
The stated reason is a pivot toward high-end memory (HBM DRAM) for AI and data centers, which offers higher profit margins and surging demand.
MU is currently making a bold bet that the AI and data center memory boom will continue.
Should investors increase their MU holdings on this news or adopt a wait-and-see approach?