How AI Business Ideas and ChatGPT Taught Me Focus

How ChatGPT forced me to choose what matters most

Close-up of a laptop on a wooden desk displaying an AI chat with messages saying ‘Let’s simplify your message’ and ‘You’re not changing direction, you’re finding focus.’ Beside it lies a notepad labeled ‘Old Brand Ideas’ with crossed-out notes. Warm ambient lighting contrasts with the cool blue glow of the laptop screen, symbolizing clarity and creative focus during a rebrand.
Generated with ChatGPT by the Author.

ChatGPT didn’t just streamline my brand — it sharpened my parenting approach.

ChatGPT, did whaaaaat!!?

Yeah, I can hear your thoughts. But I’m not just joining the bandwagon here. I used AI to guide me to rebrand our website. And my learnings, I applied them at home and with parenting. I was amazed to discover that it became my unexpected teacher.

Meet my unexpected “teacher”

When I rebranded Somera Solutions, I had no real web design background and no coding experience either (yes, I can read HTML and other languages, but that’s it). I have limited design skills, and a long list of big dreams.

Somera Solutions was a full-stack digital marketing agency. We wanted to serve everyone. We targeted ecommerce, real estate, finance, and education sectors. I had dozens of folders, brand mood boards, and half-written mission statements.

I was lost in my own ambition as I sold to everyone.

When I decided to rebrand, ChatGPT entered the picture. It asked sharper questions than any business course ever did. This wasn’t just a chatbot; it helped me…

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