How TikTok Made “Rizz” the New Alpha — And Why It Actually Works

The word “rizz,” as in “charisma,” has gone viral on the internet, especially on TikTok. What began as a goofy piece of slang is now a sonic social currency for Gen Z’s talk of finesse, social skills, and the art of winning people over.

But there’s more to this trend than funny videos and catchy catchphrases. The celebration of “rizz” speaks to a larger shift in what people now find appealing, self-assured, and influential.

Not only has TikTok made the word famous — it’s played a part in redefining what it means to be socially dexterous in the digital era.

In the past, “alpha” often conjured images of tough, dominant, maybe even aggressive qualities — the kind that gets hyped in movies and on TV. But “rizz” flips that idea on its head.

It’s not the loudest ones or the ones who flash their muscles on TikTok who have the most “rizz.” Rather, they are smooth, funny, emotionally aware, and quietly confident.

It’s less about competing and more about making a true connection. That’s perhaps why the concept caught on so quickly — it feels more authentic and is in line with how we are increasingly…