How TikTok’s 2025 AI Search Update is Revolutionizing Gen Z’s Content Discovery

The Shift from Google to AI-Powered Video Queries You Can’t Ignore

Discover how TikTok’s 2025 AI search update is changing Gen Z’s content discovery, shifting from Google to AI-powered video queries for personalised results.

How TikTok’s 2025 AI Search Update is Changing Gen Z’s Content Discovery

Why TikTok’s AI Search Update is the New Way Gen Z Finds Content

If you’re wondering how TikTok’s AI search update in 2025 is changing the way Gen Z discovers content, the answer is simple: it’s revolutionising their search habits by making video queries smarter, more conversational, and tailored to their interests. Instead of turning to Google for answers, many young users now rely on TikTok’s AI-powered search to find exactly what they want — whether that’s a how-to video, a trend, or niche community content.

I remember the moment I first noticed this shift. I was scrolling through TikTok, searching for a recipe, and instead of typing keywords like “easy pasta recipe,” I found myself speaking naturally, almost like chatting with a friend: “How do I make creamy garlic pasta at home?”…

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