By skyforbes 
The Shift to a New Era of Social Media Engagement and Product Exploration
TikTok’s AI in Social Media Search: How the July 2025 Update Changed Gen Z’s Content Discovery
TikTok’s July 2025 AI search update has completely changed how Gen Z finds content. If you’re wondering how AI in social media is shaping the way young people discover videos, products, and trends, the answer lies in TikTok’s new AI-powered search engine. This update made search the main way users explore content, using AI to understand spoken words, captions, and even text on screen. It means TikTok now delivers highly relevant, niche, and longtail content that fits each user’s interests better than ever before. Learn more about AI technology trends 2025.
I remember the moment I first noticed this shift. I was scrolling through TikTok, looking for a new skincare routine, and instead of endless random videos, the search results felt like they were reading my mind. The AI wasn’t just matching keywords; it was understanding the context, the vibe, and even the community’s reaction to each video. This wasn’t just a tweak to the algorithm — it was a whole new way of discovering content that felt…