Adding a link to your TikTok bio is one of the best ways to drive traffic from your TikTok profile to your website, online store, or any landing page. Whether you’re a creator, business, or brand, placing a clickable link in your bio helps you grow your audience and convert views into actions.
In this guide, you’ll learn:
- Why adding a link to your TikTok bio matters
- Step-by-step instructions for adding a link
- Common issues and how to fix them
- Best practices to get the most out of your bio link
Why Should You Add a Link to Your TikTok Bio?
TikTok is more than just short videos; it’s a platform where millions of users discover new products, services, and creators daily. A clickable link in your bio allows you to:
- Direct followers to your website or blog
- Promote your online store or product page
- Share a portfolio or personal website
- Collect leads with a bio link tool
- Drive traffic to other social media accounts
Without a link, your audience has no simple way to take action beyond just watching your content.