By skyforbes 
Things are starting to get pretty serious, aren’t they?
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When building your logo, you’ll need to design the main logo, alternative logo, and a sub mark logo.
Yes, you counted right!
Three logos, that all serve a very important purposes.
The purpose of your main logo is pretty self-explanatory!
It’s ideal for design purposes to generally have a logo that is in nature. Of course, there are some exceptions, but you will notice most websites utilize a horizontal logo above their header.
An alternative logo is a redesign of your main logo that has a different shape and will fit in different spaces. Here is where you can experiment a bit. You may want to create a more square or vertical logo.
The alternative logo still needs to scream your brand, and it needs to be able to be recognized instantly. You want it to be different, but we are not going totally rouge here!
A sub mark logo can be used as a favicon, social media icon, in your email signature, business cards, etc. Think of it as a small icon. Ideally, you will use initials or a single element to represent your sub mark logo.
When you are designing your logo, it is important to keep in mind that you are not trying to shove all of your brand colors into it. Stick with 2, maybe 3 at most.
Additionally, use the rest of your brand colors to compliment and provide a strong contrast among your brand collateral.
The same goes for fonts, we suggest using 2 maximum of 3 fonts that complement each other, and stick with them!