By skyforbes 
Instagram is a powerful platform for your small business to showcase your products or services to a wide audience. BUT, with so many businesses grasping for attention, it can be difficult to make a strong first impression.
Your introduction post is a crucial step in establishing your brand, and who you are, on Instagram, and it’s essential to get it right. Let’s dive into what makes a GREAT Introduction post, how often you should post one, and some prompts, tips, and tricks you can use to help create one!
“What should I include in my introduction post on Instagram?”
Your introduction post should include essential information about your business and what you offer. This information should be clear, concise, and easy to understand. Start with a brief introduction to your business, including your name, what you do, and what sets you apart from your competitors. You can also include your mission statement, values, or tagline to give viewers a better understanding of your brand.
And if you are feeling stuck with what you should include, you can use these questions as prompts so you can create engaging content that resonates with your audience:
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What inspired you to start your business?
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What problem does your product or service solve?
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What makes your business unique?
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What are your values or mission statement?
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What are your goals for your business?
“What visual should I use for an introduction post on Instagram?”
First impressions are everything on Instagram, so it’s essential to make your introduction post visually appealing. You’ll want to use high-quality images, videos, or graphics that represent your brand and catch your viewer’s attention. You can create an introduction post in one of three ways:
Number One: Photo or Photo Dump
In the past this has been the most popular way to create an introduction post, and there even used to be an Instagram trend called “Friday Introductions.” And it is fairly straightforward: include image(s) of you and then write more about yourself in the caption. Typically these photos are a bit more professional in nature, but still show off who you are, what you do, while showing off your personality. Then in the caption you can use the following format to write more about yourself:
“Hi my name is [insert your name], and I am the owner of [insert your business name]. And it’s been a while since I introduced myself here on Instagram!
Some things you should know about me:
[insert a fun fact about yourself]
[insert how long you have been in business]
[insert something about your business journey]
Introduce yourself in the comments below so I can get to know more about you!”
This is more of a traditional format, and will help your audience get to know you a little bit better, but might not be the MOST engaging post you can create. This one is a bit more professional, but these next two options bring in a little more fun and personality into the mix!
Number Two: Photo with Text or Graphics
This is actually our FAVORITE way to do introduction posts, and it is the easiest to create in Canva! We love to combine images WITH text to really help stop the scroll on Instagram and bring a little bit of fun to a typical Introduction post!