By skyforbes 
What Is a Niche?
A niche is a segment of an industry that can be narrowed down and defined by its own unique needs or identities that are different from the larger industry. Meaning you can specialise and focus your expertise on solving the problems of the industries smaller segment.
For example, let’s take the “Health Industry”. If we take this into segments “niches”, there are so many options available, here are just a few health niches available:
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Gyms, which can be niched down even further to personal trainers.
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Health coaches, which can be niched down even further to health coaches for women or health coaches for pregnant moms etc.
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Nutritionists; for kids, adults, women, men, medical etc
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Weight loss coaches
The list can go on and on.
Nearly every industry can be niched down, and each niche will require different problems that need solving, so this brings us swiftly onto why it’s important to have a niche.
Why Is It Important To Have A Niche?
Do you NEED a niche? No. Is it beneficial to my businesses success to have a niche? Yes. I want to share with you five reasons why it’s important to have a niche.
So there is an expression “Jack of all trades, master of none”. If we use this in the perspective of looking at a niche, it means that you can generally be good at multiple things but have zero expertise in nothing.
1. Relatable Results
Let’s say you have been the Social Media Manager for a company that sells iPhone covers online. You are creating a social media strategy to sell products to their audience and selling X amount per week, but now you have seen an opportunity to work with a restaurant that wants someone to create a strategy for their social media to get more customers through the door. When they ask to see your portfolio, your experience of selling iPhone covers online won’t mean anything to them because you don’t have the relevant experience or proof that you can bring more customers to them.
2. Content Creation
How you attract clients will be based on the content you create, which will be different for the product selling company and for the restaurant. If you are working as a general social media manager working with different industries, you constantly have to develop different content strategies, which is a lot of work!
3. Workflows
If you work within the same industries and niches, your workflows can be automated and streamlined, saving you much more time and less work each month.
For example;
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Hashtag research: the hashtags will be different for product companies to restaurants meaning double the research and double the work.
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Onboarding process: onboarding clients in different niches means each onboarding process will be different. However, if you are constantly onboarding the same niche, the onboarding process will be the same each time and can be automated, saving you lots of unpaid hours.
4. Packages and services
Your package and services will not be the same for the product based company and restaurant as they have different needs. The restaurant will most likely need more video content, and the product company needing ads, which right away changes the options. So you won’t be able to create clear prices and services. To find out more on what services you can offer for your niche, check out this video I made about the Top 8 Social Media Management Services.
5. Your messaging
When you create your own strategy and marketing, you won’t be talking about yourself; you will be talking to your future clients and solving their problems, pain points and desires through your content. Which again, these will be totally different for each separate niche. A restaurant may know how social media works but simply not have the time to implement whereas a product company needs help generating sales. Therefore your content will be focused on solving these specific problems, and it would be very difficult and confusing for the potential clients who view your content if you attempt to do both.