Have you ever gotten halfway through buying something and then pulled out your phone to check reviews or compare prices online?
Me too!
It turns out that 93% of people do the same.
That’s why having a website matters so much for a business today.
But building a website can feel tough, especially if you’re a small business owner on a tight budget or if you have no idea how to make one.
In this guide, I’ll show you how to do it step by step, for free.
So, let’s get started.
Disclosure: Some links in this post are partner links. If you buy something through them, we may earn a small commission, with no extra cost to you.
Disclosure: This post includes partner links. We may earn a commission if you buy.
Step 1: Pick a Free Website Builder
There are many website builders on the market, out there, like popular ones such as Wix, Squarespace, and even eCommerce platforms like Shopify.
While these platforms are great for paid options, when it comes to free website building, they can be quite limited.
So, how can you build a free website for your business?
That’s where HubSpot comes in.
It is a cloud-based platform that offers a suite of tools designed to help businesses grow.
It goes beyond just being a customer relationship management (CRM) platform by focusing on inbound marketing, attracting customers through valuable content, and providing positive user experiences.
→ Click here to head over to Hubspot and hit the “Get Started free” button

The HubSpot website builder is part of this powerful suite and offers an intuitive drag-and-drop tool that lets you create professional websites without any coding knowledge.
With pre-built themes and an intuitive interface, customizing your website becomes effortless.
This makes HubSpot ideal for:
- Businesses looking to create their websites quickly
- Companies seeking integration with their marketing tools
- Organizations needing easy maintenance
All you need to do is head over to HubSpot, sign up for free, and follow the guide below to find out how to start building your very own business website for free!
Step 2: Customize Your Website
Once you’re all set up with an account on HubSpot, they’ll ask about your business and what you do.
The best part?
They use AI to populate your website content, so you don’t have to stare at a blank screen and think about what to do next.
You get a fully crafted website that’s easily customizable.
Here’s what you’ll see after landing on the website builder:

When you start, notice the desktop and mobile view icons. They let you see how your website looks on both devices.
On the website preview, simply click any element to customize it according to your preferences.
You can change text, adjust width, modify colors, and so much more – don’t forget to have some fun experimenting!
For example, if you want to edit any text on a website, simply click on it and the left pane will pop up with options for changes. The best part is that it allows you to rewrite text using AI, making content polishing easier than ever, saving tons of time!

On the left side, there’s a + icon that allows you to effortlessly add content such as icons, lists, buttons, sections, layouts, and even entire forms.
See how simple it is to add images and customize them:

It’s all about drag-and-drop editing!
Just drag anything from there to where you want it on your website – and voila! It appears. Then simply customize that element just the way you want.
You can take some time exploring the builder and making adjustments as needed. Preview your website on both desktop and mobile devices – it’s super user-friendly and doesn’t take much time at all.
Step 3: Publish Your Website
Once you’re ready to launch your website, simply click the publish button located in the top right corner of the builder.

HubSpot provides a free subdomain for your website, which will look like yourwebsitename.hubspotpagebuilder.com.

While it may not be perfect, considering it’s a free website builder, there are still options available if you want something shorter.
You have two choices:
- Connect a custom domain
- Use any URL shortening service like bit.ly or rebrandly.
However, for a business website, never underestimate the importance of having a custom domain – it represents your unique brand and shouldn’t be overlooked.
It’s definitely worth considering.
As an option, domain registrars such as Namecheap offer domains for around $10 (Plus there’s an ongoing promotion – get a .COM for $6.49) with many other extensions available too.
To check if a domain name is available, use our free domain search tool here:
Find Your “Perfect” Domain Name!
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Hubspot also offers an option to purchase a custom domain from GoDaddy through its dashboard – it’s simple but might come at a slightly higher price.
So, go with whatever suits you best!
Once you’ve got your domain registered, just pick up right where you left off by linking “Add domain” and then choosing the “Connect a domain” option on the Hubspot dashboard.

Just follow the steps and don’t forget to set up DNS to finalize connecting your domain. It’s easy, just use this guide!
More Free Tools Grow Your Business
So, you’ve set up your business website with HubSpot, and everything seems to be in place.
But what if an issue pops up? How can you get help?
HubSpot has a huge knowledge base packed with guides for every area of its platform. On top of that, they’ve got a community where you can seek help from other users.
And the best part? They also offer their own HubSpot Academy!

From quick video lessons to full certifications, you can learn directly from the professors at HubSpot to grow your business while using their free tools.
And speaking of free tools, some other fantastic offerings from HubSpot can take your business to new heights:
- Free HubSpot CRM: Manage all your contacts in one place with a free customer relationship management (CRM) system.
- Free Live Chat: Engage with visitors using real-time live chat for 24/7 support.
- Free Email Marketing: Create marketing emails easily with an intuitive editor and track deliverability for optimized campaigns.
- Free Forms: Convert visitors into leads through forms without needing to code.
- Free Integrations: Easily integrate HubSpot with hundreds of applications like Zapier, WordPress, Canva, Google Ads & more; no development work is needed!
So it’s not just about websites. Small businesses can benefit from these tools, including CRM software as well.
These tools help small businesses organize all their customer information in one place, manage customer relationships, and, most importantly, save loads of money when getting started.
So yeah, it’s totally worth giving them a try too!
Wrap-up and Next Steps
So, there you have it – making a business website doesn’t have to be complicated or expensive.
You’ve learned how this website builder provides everything from basic to advanced tools for getting your site up and running.
From choosing the right domain name, customizing your website, all the way through to hitting that publish button – it’s all easy!
And don’t forget, as a free user, you always have the option to upgrade as your business grows. Just keep in mind that some HubSpot branding will be displayed on your site until then.
So, take some time building your website just the way you want it.
After all, your unique vision is what will make your business stand out!