By skyforbes 
Why Photographers Should Use ChatGPT in 2025
You’re already wearing a lot of hats—creative director, editor, marketer, admin. The last thing you need is more busywork. That’s where ChatGPT steps in.
Here’s how photographers are using it effectively:
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Writing Instagram captions that actually connect with their ideal clients
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Planning content calendars in minutes instead of hours
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Brainstorming unique brand positioning ideas
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Improving client emails, welcome guides, and pitch decks
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Clarifying their niche and refining their marketing language
It’s not about replacing your creativity—it’s about speeding up the strategic side of your business.
But none of that works if you just ask, “Give me Instagram ideas for photographers.” That’s surface-level. You need to start deeper.
🧠 First, How ChatGPT “Remembers” You (Or Doesn’t)
Before we get to the setup prompts, here’s something you need to understand:
ChatGPT does not remember your business automatically. It only remembers your setup for the duration of a single chat session—unless you’re using Pro with memory turned on.
There are two ways to keep your business context in play:
Option 1: Temporary Memory (Every Chat Thread)
If you’re in a new chat window, ChatGPT will forget everything you told it in the last one. So you’ll need to paste your setup prompt (below) each time you start fresh.
📌 Keep that setup saved in your Notes app so you’re ready to go.
Option 2: Long-Term Memory (Only with Pro)
If you’re on ChatGPT Pro and have memory turned on, you can teach ChatGPT about your business once—and it will remember you across all chats.
To activate it:
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Click your name (bottom-left corner)
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Go to Settings > Personalization
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Make sure Memory is toggled ON
⭐️Step 1: Introduce Yourself in a New Thread
Once memory is sorted, here’s the first prompt to paste at the beginning of a new thread.
“You are now my assistant. I am a [type] photographer who specializes in [niche or industry]. My style is [describe it briefly—bold, clean, colorful, moody, editorial, etc.]. My business goals are [list them—ex: land 3 high-paying clients per month, book more retainer work, build authority online]. I serve [describe your dream clients]. Please remember this context for all future questions I ask.”
📌 Why this matters:
This sets the tone for every answer that follows. Without it, ChatGPT will guess—and generic guesses don’t help you stand out in a premium market.
Step 2: Define Your Brand Voice
If your content doesn’t sound like you, your dream client won’t connect. Copy this prompt:
“My brand voice is [list 3–5 adjectives: confident, fun, luxury, playful, minimalist, professional]. Can you give me 5 examples of captions or messages I might post on Instagram that sound like me and would attract my dream client?”
📌 Pro tip:
Use this to make sure your captions, emails, and pitch messages all sound like you.
Step 3: Clarify Your Services & Strengths
Help ChatGPT understand what you actually sell—and why it matters. Copy this prompt:
“These are my services: [list your packages, content types, pricing model, or unique delivery process]. What parts of my offer would be most valuable to highlight when speaking to [insert your dream client]? Help me understand what they care about and how I should talk about my services to them.”
📌 Why this matters:
People don’t buy “photography.” They buy results. This helps you frame your services around what your client truly values.
Step 4: Set the Tone for Strategy
Tell ChatGPT exactly how you plan to use it. Copy this prompt:
“You now understand my brand and business. From this point on, I’ll be asking you for help with client profiles, content ideas, marketing strategies, and messaging. Please keep all previous information in mind and act as a strategist helping me grow my photography business.”
📌 Why this matters:
This shifts ChatGPT from “random assistant” mode into “dedicated strategist” mode. That’s where the real magic happens.