By skyforbes 
Can you use ChatGPT to write content?
(+ Limitations & Considerations when using ChatGPT for content marketing):
Okay so when I first used this tool and started processing the sheer scale of what ChatGPT can do, my first reaction was WOW! This is SO cool.
However once it sank in, my second reaction was more along the lines of… woah, this could really f**k sh*t up in the content creation and SEO world (and a lot of other worlds too!).
Won’t it put people out of jobs? What’s the point in being a content creator anymore? Surely every website will use this for SEO, and how will Google know where to rank websites in a valuable way?
ChatGPT is making headlines every day right now, so it’s impossible to know the true scale of how this tool is going to change things – BUT here are some of my thoughts:
Pumping out Low quality Ai generated content won’t help your SEO
Google values quality, high value content that its users actually find helpful and engaging, and so already have algorithms in place to weed out content that is low quality and just roughly ‘pumped out’ by AI without being fact-checked or edited by humans.
That’s not to say that content written by ChatGPT and AI tools is ‘bad’ in Google’s eyes – you can still use ChatGPT to help you write content – just remember that it’s more important than ever that the content we are sharing is thoroughly researched, high quality, and highly relevant.
Ai tools still carry a plagiarism/fair use/copyright risk-factor
ChatGPT, AI and plagiarism is an ongoing conversation across news outlets that is developing as we speak, so it’s impossible to know where this is going to go.
Currently there have been tests done on content created by ChatGPT where its ranked as fairly low risk in terms of plagiarism and copyright issues BUT it’s impossible for it to be perfect, so there is still a small risk.
There’s also technology being developed as we speak to create what’s called ‘cryptographic watermarks’ which will help algorithms and software to be able to detect when something has been written by AI.
AI technology is moving too fast for copyright laws to keep up right now, but there are already legal cases popping up about it so precedents will soon start to be set around this as well. Definitely something to keep an eye on!
This is why you want to avoid just ‘copying and pasting’ AI text into your content without tweaking and checking over first.
PS. You can test your AI content for plagiarism using the Originality.ai ‘AI Content Detector’* tool!