By skyforbes 
Here’s what actually makes a post go viral on Substack. Writing Viral Substack posts: Analysis & Best Practices
Read this for free here.
I’ve written a lot of posts that no one cared about, both on Medium and here on Substack.
It’s hard to “keep going” as most gurus say, when you see zero engagement on your heartfelt stories, and virality feels like a lottery. While seeing other much shallower posts getting thousands of likes.
It’s hard…
But Substack is changing. It’s a social media now.
I see posts going viral much like Notes — you get new subscriber notifications coming from “Notes” but when you click — it’s a post.
The only difference: the effect can stay much longer than a viral Note — months not weeks.
So if you struggle with engagement on Notes, try posts.
Now is the best time to try it.
Here’s how.
A few months ago I officially had my first “viral” post on Substack.
More than 500 likes, 73 new subscribers, two of them paid:
