By skyforbes 
I discovered Charli D’Amelio and Addison Rae when TikTok was still new and most brands thought it was “just a lip-sync app for teenagers.” Before it hit mainstream consciousness, I was managing partnerships for creators who would go on to collectively earn over $100 million. When TikTok exploded, my inbox flooded with emails from Dunkin Donuts, Loreal, and Universal Music Group excited to figure out how to work with these creators. Rates quickly skyrocketed from $500 per post to six figures.
That exact moment is happening right now with Sora 2 — but you don’t need influencers. You can create your own.
I’ve spent 10 days testing it obsessively since launch. I wrote about the initial breakthrough — how it finally figured out physics and body movement. But here’s what most people are missing: Sora 2 isn’t just an AI video tool. It’s a social media platform with a TikTok-style feed, viral discovery algorithms, and a feature called Cameo that’s about to change the creator economy completely.
Mark Cuban’s Sora 2 Cameo Marketing Hack
Every video generated using Mark Cuban’s Sora 2 Cameo automatically includes “Brought to you by Cost Plus Drugs” — even when creators don’t put it in their prompts. He embedded the ad directly into his AI preferences, which means every person using his likeness is now running pharmaceutical ads without realizing it.
It’s genius. It’s controversial. And it’s exactly the kind of creator-meets-commerce innovation that signals we’re not looking at a tool — we’re looking at the next major platform.
How Jake Paul Generated 1 Billion Views on Sora 2
Jake Paul is an OpenAI investor who advised the Sora team and became the first celebrity to test Cameo at scale. He enabled his digital likeness for anyone to use. The result? Over 1 billion views in six days across TikTok, Instagram, and the Sora platform itself.
Here’s the wild part: On December 11th, 2019, Jake Paul invited me to his mansion in Calabasas because he wanted to learn about TikTok. The platform was exploding, and I was managing Addison Rae and other major influencers. I brought Addison and about 20 other creators over, and we basically taught Jake what TikTok was and how it worked. They all collaborated and created content together.
Now he’s an OpenAI investor helping develop Sora. Everything comes full circle. I taught him TikTok when he didn’t know what it was. Now he’s helping build the next platform. That’s not coincidence — that’s what happens when you’re early to transformational platforms. You end up in rooms with other people who see what’s coming before everyone else does.
TikTok is now flooded with AI-generated Jake Paul videos depicting him in absurd scenarios — including as “a flamboyant gay man” doing makeup tutorials (he’s heterosexual and engaged). He’s leaning into the chaos, posting satirical videos about “threatening lawsuits” while literally applying makeup. The strategy works because his brand thrives on attention regardless of context.
This isn’t creators having fun with a novelty tool. This is Silicon Valley using influencer culture to stress-test monetization at scale. And it’s working.
Hollywood’s Copyright Battle With AI-Generated Video
The first three days after launch were absolute chaos. The Motion Picture Association, CAA, and SAG-AFTRA issued statements condemning Sora 2 for copyright infringement. Charles Rivkin (MPA CEO) said Sora has already generated “numerous videos that infringe our members’ films, shows, and characters.” People were recreating Marvel scenes, Disney characters, and copyrighted content without licensing agreements.
Zelda Williams (Robin Williams’ daughter) publicly slammed creators making AI videos of her late father, calling them “gross over-processed representations.” She’s right. But this backlash also signals that Sora 2 is disruptive enough to threaten Hollywood’s business models.
Sam Altman responded with an X post addressing the copyright concerns directly. OpenAI is implementing two major changes: First, they’re giving rightsholders granular control over character generation — similar to the opt-in model for Cameo but with additional controls. Different rightsholders will have different approaches, and OpenAI wants to let them decide. Second, they’re exploring revenue sharing with rightsholders whose characters get generated by users. They’re acknowledging this is trial and error, but they’re moving fast.
The fact that OpenAI pivoted this quickly tells you everything. They’re treating Sora like they treated early ChatGPT — rapid iteration, high rate of change, fixing mistakes as they go. When Hollywood panics, tech companies either fold or double down. OpenAI is doubling down with a business model that could actually work for rightsholders.
Sora 2 Is a Social Media Platform, Not Just an AI Tool
Sora 2 isn’t Canva or Premiere. It’s structured like TikTok: vertical feed, for-you-page algorithm, discovery mechanisms, creator profiles, engagement metrics. The difference? Instead of filming content with your phone, you generate it with prompts. Then you post directly to the Sora feed where millions are already scrolling.
The Cameo feature is where creator economics get interesting. Verified users can enable their digital likeness for others to use in AI-generated videos. You control who has access — just you, approved collaborators, or everyone. Every video created with your Cameo shows up in your dashboard with full transparency. You can request removal or revoke access anytime.
Right now, it’s invite-only in the US and Canada. If you’re in, you’re experimenting with a platform that hasn’t scaled globally yet. That’s the window. Just like early TikTok creators who understood the algorithm before competition intensified.
Should Kids Use Sora 2 Cameo? Absolutely Not
I enabled my Cameo initially. Then I disabled it after 48 hours. Not because the technology failed — it’s genuinely impressive — but because the consent architecture isn’t mature enough yet. Once a video exists, you’re playing whack-a-mole trying to control it.
Parents should not let anyone under 18 use the Cameo feature. Period. Kids can’t meaningfully consent to having their digital likeness encoded and accessible. The potential for bullying, deepfakes, or unauthorized distribution is too high. Wait until they’re 18.
For adults building businesses or brands? It’s a calculated risk with real upside. I’ve used Sora to generate educational content and branded videos that would have required filming, lighting, and editing. I created a video of myself holding a puppy while stirring coffee — completely AI-generated. It got 380,000+ views.
But if you value total control over your image? Stay away. Mark Cuban’s embedded advertising proves that once you opt in, creative uses are limited only by other people’s imagination.
How AI Video Generation Changes Content Creation for Businesses
I’m building Creator Genius, a platform that generates viral content blueprints for businesses — detailed shot-by-shot instructions based on what’s already working in their niche. Now with Sora 2, we can also generate the actual video outputs.
We’re working on prompting strategies for serialized content. One project with our facial plastic surgeon client, Dr. Shoib Myint, involves videos where he takes viewers inside a cell to explain why exosomes are the new wave in regenerative beauty. You can’t film that with traditional production. But with Sora 2, we can create scientifically accurate, visually stunning educational content. The possibilities are endless.
This is why I’m raising a pre-seed round right now. When I tell investors that Sora 2 represents the biggest creator economy opportunity since early TikTok, they either get it immediately or think I’m exaggerating.
I’m not. I watched TikTok go from “weird lip-sync app” to “platform that launches millionaire creators monthly” in under two years. Chipotle, Dunkin Donuts, Loreal, and Universal Music Group moved early and got absurd ROI. Creators who understood the algorithm built empires. Everyone else paid premium rates for diminished returns.
Sora 2 is moving faster. The technology is more disruptive. The barrier to entry for high-quality content just dropped to zero. You don’t need cameras, lighting, or editing skills. You need good prompts and platform fluency.
How to Write Better AI Video Prompts for Sora 2
Garbage prompts produce garbage output. After 10 days of testing, here’s what actually works:
Be specific. “A woman walking” generates bland footage. “A woman in a red blazer walking confidently toward camera in slow motion, golden hour lighting, shallow depth of field” gives Sora actionable instructions.
Describe physics. If you want realistic weight and momentum — basketballs bouncing, water splashing — you need to describe those dynamics explicitly.
Audio sync is inconsistent. Dialogue often has unintended accents. Plan to replace audio in post-production for professional work.
The biggest mistake? Treating Sora like a magic button. People type vague prompts, get mediocre results, then complain. That’s like blaming Photoshop for bad graphic design. Prompting is a learnable skill. Master it early, and you’ll dominate when the platform scales.
The Early Adopter Window for Sora 2 Creators
If you’re already on Sora, build your profile and audience now. Post consistently, test what performs, figure out the algorithm. When Sora opens globally (late 2025 or early 2026), you’ll already have followers, momentum, and platform fluency.
Learn prompting as a core skill. If you’re a content creator, marketer, or entrepreneur who needs video at scale, prompting is now as essential as copywriting. The people who master it early will dominate for the next decade.
Don’t be the agency that laughed at TikTok. Don’t be the brand that ignored influencer marketing until rates skyrocketed. And definitely don’t be the creator who waits until everyone else figures this out.
The technology exists. The platform is live. The early adopter advantage is available right now. What you do with that information determines whether you capture the opportunity or watch someone else do it.
If you’re using Sora and your videos still suck… it’s probably the prompt. I built a tool to fix that. → videopromptgenius.com
Ariadna Jacob is a tech entrepreneur who discovered TikTok’s first breakout stars — including Charli D’Amelio and Addison Rae — before major agencies recognized the platform’s potential. She writes about the creator economy, platform dynamics, and emerging technologies reshaping digital media. She founded Creator Genius, a social media agency helping businesses harness AI-powered content production and scale their marketing without burning out.