I ran the copy you wrote for me through ChatGPT… and it said it’s bad

“I ran the copy you wrote for me through ChatGPT… and it said it’s bad.”

Honestly? It landed like a slap.

Not because ChatGPT had an opinion—
but because a client chose a robot’s judgment
over years of experience in voice, tone, persuasion,
and the kind of strategic storytelling no machine truly understands.

It felt strange… and a little insulting.
How do you compare 15 years of writing for real humans—
navigating unpredictable clients, impossible deadlines,
and brands that change direction every other day—
to a tool that’s never felt pressure,
never pitched a concept,
and never had to make words hit?

I opened the ChatGPT feedback.
And to be fair? It wasn’t wrong.
But it wasn’t insightful either.
Just safe, predictable, textbook observations—
like we were reviewing a weather report, not marketing copy.

ChatGPT is smart: logical, tidy,
confident to a suspicious degree.
But creativity? That’s not its superpower.

It can analyse, reorganise, comment…
but to invent something truly human?
That’s where the line is.

AI can critique a message,
but it can’t feel a brand,
read the room, sense the nuance,
or craft a sentence that punches someone right in the chest.

The messy, intuitive, unexplainable magic—
that part is still ours.