I Replaced Client Outreach With ChatGPT, Here’s What Happened

What if the key to landing more clients wasn’t working harder, but letting AI do the heavy lifting?

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Last Tuesday, I sent 47 personalized client pitches. Not a single one was written by me.

The week before, I’d spent six hours hunched over my laptop, crafting what I thought were thoughtful emails. I researched each prospect, referenced their recent work, and carefully avoided sounding like a template. Result? Two responses. One was a polite “no thanks.” The other asked me to halve my rates.

That’s when I snapped. I copied my best-performing email, pasted it into ChatGPT, and typed: “Write 50 variations of this for different marketing agencies, each one sounding like a real human who researched them.”

Ten minutes later, I had my outreach sequence. The response rate? 14%. Here’s the full story.

The Outreach Hamster Wheel We’re All Stuck On

Freelancers spend an average of 8.5 hours per week on client acquisition. That’s a full workday gone to cold emails, LinkedIn messages, and follow-ups that mostly vanish into the void. The worst part?

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