I Spent $65,000 on TikTok Ads Trying to Heal My Trauma

“A manic marketing campaign turned self-discovery journey.”

I didn’t mean to go viral.

I was just passionate — determined, really — to create a safe-zone platform that focused on mental health and trauma.

America is so trauma ill-informed it gives me the ick.

Somewhere between “healing through humor” and “holy sh*t, she’s unhinged,” I hit Boost Post.

And just like that, my face and voice started showing up on strangers’ For You Pages across the world. BAHAHAHA.

February 2024

Now I laugh thinking about all the comments asking if I was okay or politely suggesting I see a therapist.

Loves — you’re a little late. I already went global with my mania, breakdowns, and unhingy-ness.

I wasn’t trying to be a creator; I was trying to be understood.
By week two, I’d replied to every single comment with a video.
By month two, I’d done it hundreds of times.

Normal people type their responses.
I filmed mine.
Efficiency, babes.

Mania doesn’t do moderation — duh.

Leave a Reply