By skyforbes 
The system creates a whole new sales channel for small merchants and makers
OpenAI just released Instant Checkout for ChatGPT — a new feature that lets users directly make purchases within the ChatGPT interface.
ChatGPT can now spend your money for you. It’s a huge deal — both for users, small merchants, makers and the future of agentic AI.
Here’s why.
Stickers at the ready
Consumers are already enthusiastically turning to chatbots like ChatGPT to research products before deciding what to buy.
As TechCrunch shared earlier this year, referrals from chatbots to top merchant websites are up almost 400% year over year. I personally used ChatGPT to research an $800+ laptop purchase this summer.
Before, users could do their research in ChatGPT, but they needed to go directly to a merchant’s website to actually check out.
Instant checkout seeks to close that loop by allowing you to buy products within ChatGPT’s interface — sometimes with as little as a single click.
I tested out the new system within hours of its launch.