By skyforbes 
Relatability beats perfection. Here are five tips to create relatable content and get people to follow you.
A few days ago, I watched a TikTok video that exploded with a little under a million views in under 24 hours. It was about a “cultural thing” that resonated with my community.
Surprisingly, the video was simply a girl talking to a camera. There were no flashy lights, professional setup, viral dance, or trending audio—just a girl sitting on her couch, in a casual outfit, and saying something that made me go: “Wait, that’s what happens in our house.”
I saw people sharing the video all over social media. It popped up in my feed several times. That’s when it hit me:
Relatability is the real secret to creating content that connects and spreads.
The Video Wasn’t Perfect, But It Was Real
The girl in the video wasn’t trying too hard. She wasn’t reading off a script. She just shared her experience and what she saw around her household. It was something that everyone could see in their houses, too.