By skyforbes 
Instagram has finally answered a long-standing demand from its users by rolling out a dedicated iPad app. But this is not just a simple extension of its mobile interface — the app has been built with Reels at the center, showcasing Meta’s aggressive push to position Instagram as a dominant short-video platform against TikTok. For years, iPad users had been asking Meta for a native app, often frustrated with scaling the iPhone app on the larger screen. This launch not only addresses that gap but does so with a clear focus: making Reels the flagship experience.
The placement of Reels as the core element is a bold strategic move. Instagram understands that the future of social media engagement lies in vertical, short-form video. Platforms like TikTok and YouTube Shorts have surged ahead, drawing billions of views daily, especially among younger demographics. By giving iPad users a visually immersive, high-resolution way to view, edit, and share Reels, Instagram is betting that creators and consumers will spend more time within its ecosystem. The larger screen real estate enables advanced editing, easier navigation between tools, and an overall richer content creation experience.
This change is not just cosmetic. Meta has introduced features designed to enhance Reels performance specifically for the iPad…