It Could Be Making You Anemic
I’ve never been a matcha drinker, and to be honest, I’ve never even been tempted. The reasons are simple: I don’t understand the hype, I can’t imagine enjoying something that looks and tastes like green grass, and most importantly, I keep asking myself — is matcha actually good for us, or is it just another wellness scam wrapped in pretty cups?
Even if I don’t drink it, I’ve started paying attention to the phenomenon. Everywhere I look — cafés, Instagram, TikTok, even cupcakes and pasta — matcha has invaded our feeds and grocery shelves. The more I researched, the clearer it became: we don’t buy matcha because of its health benefits — we buy it to signal social class.
From Samurai Ritual to Supermarket Shelf
Historically, matcha had meaning. Back in 13th-century Japan, it was consumed during tea ceremonies with strict rituals. Samurai warriors drank it before battle to sharpen their focus and gain what they described as “calm alertness.”
Today, the plant hasn’t changed — tea leaves are still shaded, harvested, and ground into fine powder. But consumption has. Instead of ceremonies, we have Starbucks. Instead of meaning, we have marketing.