By skyforbes 
All wisdom is knowledge. Not all knowledge is wisdom.
THANK YOU — 1,000+ and counting! 🚀
Nearly three months in, and not a single scientific refutation. 🙌🏽
A handful of editorial critiques. ZERO scientific rebuttals. (Yes — zero.)
No cracks. Just affirmation — and the kind of eerie silence that speaks volumes. Look up Planck’s Principle. Oyyy.
The movement toward behavioral literacy for ALL is accelerating. Thank you to everyone who’s downloaded, shared, or engaged. 🙏🏽
Grab the paper here: https://unifiedbehaviormodel.com
UBM! UBM!
Time for a quick history lesson:
In 1991, a landmark conference was sponsored by the National Institute of Mental Health (NIMH). It brought together many of the world’s leading theorists on behavior and behavior change.
The summit brought together a core group of approximately 13 of the world’s leading theorists in the field. The attendee list included figures like:
The goal was to move beyond the “brand loyalty” of individual models and identify the common, underlying principles that reliably predict and influence human behavior.
Key aims included:
- Identifying Core Constructs: The theorists aimed to find a consensus on the most critical and universally applicable variables (e.g., intentions, social norms, self-efficacy) that drive behavior change.
- Creating an Integrated Framework: The ultimate goal was to develop a single, “unified” or integrated model that could incorporate the strengths of the various existing theories into a more powerful and comprehensive whole.
- Improving Public Health Interventions: By creating a clearer, more unified science, the NIMH hoped that researchers and practitioners could design more effective interventions for major health challenges like smoking, substance abuse, and HIV prevention.
“NO CONSENSUS REACHED.”
The Outcome and Legacy
The consortium marked a pivotal moment that spurred a significant amount of academic work and publications focused on this integration.
Unfortunately, while it did not result in a single, universally adopted or unified theory, it successfully highlighted the need for integration.
The consortium’s efforts ultimately produced a widely influential framework: the Unified Theory of Behavior (UTB).
The event is remembered as a significant and ambitious attempt to bring order and consensus to a complex and fragmented field.
The Unified Theory of Behavior remained a theory — valuable, but not a practical framework, nor an elemental, integrated, and falsifiable model.
How does UTB compare to UBM?
Produced by Gemini 2.5 Pro (Deep Research)
“Offering a more logically contained and scientifically robust solution… the kind of elegant, structural answer the 1991 initiative was striving for”
Produced by Gemini 2.5 Pro (Deep Research)
Therefore, UBM fulfills the 1991 NIMH consortium’s ambition by providing a simpler, more foundational structure that accounts for all the key variables they agreed upon.
Lived Wisdom First, Peer Review Later
If that title sounds a bit sharp coming from an ‘outsider,’ remember this: similar critiques have already been made by INSIDERS!
Or his take on Cue, Routine & Reward. (I never said “stupid!” 😂) Doesn’t matter how long after The Habit Factor® was published that he wrote that!
👉 https://www.thebehavioralscientist.com/articles/heres-why-the-loop-is-stupid
Thanks for reading and sharing. 😉
~mg
Simplicity is the ultimate sophistication. In behavioral science, emergent complexity fragments and divides; only the essential — irreducible and elemental — can produce a unified, coherent, and falsifiable behavioral system .
When it comes to a model for BEHAVIORAL UNIFICATION, elementality — essentialism — is the only direction science should pursue.
Fragmentation and ongoing specialization are immensely valuable for advancing knowledge — NOT for achieving UNIFICATION.
Why hasn’t behavioral science been able to UNIFY?
Could this be why!?
Go ahead — try to find another elemental, unified behavioral model.
We’ll wait.
Elemental. Unified. Goal-Directed & Falsifiable.
Go ahead. PLEASE. Test it. Break it. Improve it.
All truth passes through three stages:
First, it is ridiculed; second, it is violently opposed; and third, it is accepted as self-evident.
Dramatic, I know. 😉
Get the white paper here at Zenodo.org: https://zenodo.org/records/17209721
Dramatic, I know. 😉
📄 Grab the free habit tracking template: thehabitfactor.com/templates
Please, with all due respect, step right up. 👊 🤙 🙏
🚨 BREAKING: A major breakthrough in habit-tracking — skepticism, at long last, put to rest. Full details are now available in Section 7.0 of the Unified Behavior Model™ White Paper.
Learn more about The Behavioral Literacy Project & Unified Behavior Model: An Elemental, Falsifiable Framework for Behavior Change
Originally published at https://habits2goals.substack.com.
Learn more about Lived Wisdom First, Peer Review Later