By skyforbes 
let’s be real mamdani’s graphic team ATE. those posters, color palettes, fonts, everything screamed young, bold, unapologetic. it wasn’t just campaign material, it was a whole vibe.
the aesthetics made people feel something. you saw those posts and instantly knew it was him, no logo needed. that kind of brand identity isn’t luck, it’s strategy.
like sure, policies matter, but gen z don’t scroll through manifestos, we scroll through visuals. his team knew that, and honestly, it probably helped him win.