By skyforbes Background
As a leader in home decorating retailing, MYER has decided to expand its services to include additional planning and buying options for its customers through a microsite separate to MYER website. In addition to e-commerce features, the microsite (MYER home) should have features to help customers get inspiring room design ideas, save styles and plan for their decorating projects.
Challenges
PHASE 1 – Design a microsite (MYER HOME) with features to help customers get inspiring room design ideas, save styles and plan for their decorating projects.
PHASE 2 – Develop a responsive web design to accomodate customers’ browsing habits, which are no longer limited to desktop only, but also extends to mobile devices.
Approach
This was an individual project, so I did all aspects of UX design including reporting and presentation at the end of the project. My process was:
- Start with competitive analysis & identify opportunities
- Consider the user personas and their journey
- Design ideation & wireframing
- Build & test the prototype
Competitive Analysis
A number of e-commerce sites were chosen for competitive analysis such as Bunnings, Freedom, Amazon, Ikea, Temple & Webster and Harvey Norman. They are either in general e-commerce industry or specific to home furnishing industry as MYER home.
I looked at their features (such as search function, style inspirations, subscription and wishlist) and evaluated them based on findability, ease-of-use, value and look & feel.
User persona & Journey mapping
Three user personas have been provided in this project and I selected Pam, a 29-yo Medical Sales Rep.
She is busy, always on the go. What she is looking for in an online store is collections of items/style inspirations and to be able to see what’s popular and detailed product page. She doesn’t like a lengthy checkout process. In addition to that, her browsing habit shows heavy mobile phone usage (iphone). Hence, the prototype for responsive design on Phase 2 has been developed with the iphone in mind.