By skyforbes 
In today’s AI-driven workflows, the quality of an output depends entirely on the precision of the input. Most users rely on model capability while overlooking the design logic of a prompt — the structure, clarity, and constraints that determine how effectively the model interprets intent.
The 17-Rule Integrated Structure was developed to close that gap. It standardises how professionals can communicate with generative models, ensuring every instruction is clear, context-bound, and outcome-oriented.
This framework has been expanded into three specialized formats designed for real-world use across industries and roles:
- Agency Master Prompt Template — for branding, creative, and marketing teams managing multi-client deliverables.
- LinkedIn Post Prompt Template — for Marketers — built to drive engagement, thought leadership, and measurable visibility.
- Life Coach Master Prompt Template — structured for coaches, facilitators, and content creators designing transformation-oriented programs.
Each template aligns with the same 17 guiding principles, adapted to the tone, workflow, and accountability needs of its respective domain.
At Agasthya Consultants, we use these prompt systems to fine-tune GPT-based models for client-specific applications, ensuring every output reflects brand intelligence, consistency, and operational precision.
17-Rule Integrated Structure
1. Objective:
Clearly define what you want ChatGPT to achieve.
Example: “Create a marketing strategy outline for a wellness workshop.”
2. Role:
Assign a function or persona.
Example: “Act as a senior marketing strategist experienced in health-wellness campaigns.”
3. Audience:
Describe who the response is meant for.
Example: “Target audience: working professionals aged 30–45 seeking stress relief.”
4. Context:
Provide background or prior conditions.
Example: “This is for The Cognitive Space, a Pranic Healing brand focusing on psychological clarity and tangible benefits.”
5. Format:
Specify how you want the answer presented.
Example: “Deliver in three clear sections with sub-headings and a summary table.”
6. Tone:
Define tone and language style.
Example: “Professional, concise, humanised; no motivational or poetic language.”
7. Constraints:
Mention limits or exclusions.
Example: “Keep within 800 words. Exclude jargon unless defined.”
8. Clarity:
Use direct language and state any must-use terminology.
Example: “Use the terms ‘energy hygiene’ and ‘stress transmutation’ exactly as written.”
9. Examples:
Include or request reference samples.
Example: “Model structure similar to the ‘Stress and Energy Flow’ article.”
10. Step-by-Step Approach:
Ask for structured reasoning or sequential logic.
Example: “Show the reasoning flow from problem → insight → solution.”
11. Creativity:
State if innovative or exploratory input is allowed.
Example: “Offer 2–3 creative campaign ideas grounded in psychological realism.”
12. Citations (if factual):
Ask for references where accuracy is essential.
Example: “Cite Pranic Healing books or verified research when referring to energy physiology.”
13. Technical Terms:
Define or request clarification.
Example: “Clarify ‘bio-energetic depletion’ before using it.”
14. Brevity:
Reinforce clarity and length.
Example: “Each section ≤120 words; avoid redundancy.”
15. One Focus:
Keep a single query per prompt.
Example: “Only address content positioning, not visuals or pricing.”
16. Testing and Refinement:
End with an iterative cue.
Example: “Wait for my feedback before finalising.”
17. Feedback Loop:
Allow space for revision.
Example: “If unclear, ask one question before executing.”
Example in Use
Prompt:
Objective: Draft a 3-month ad campaign plan for The Cognitive Space’s Pranic Healing workshops.
Role: Senior marketing strategist.
Audience: Corporate employees aged 28–45 in Bengaluru.
Context: Workshops are weekend-based, priced ₹6,500, with focus on energy management and stress recovery.
Format: Three-phase plan with measurable metrics (awareness, engagement, conversion).
Tone: Professional, factual, no poetic phrasing.
Constraints: ≤900 words, cite campaign principles if needed.
Clarity: Use precise digital marketing language.
Creativity: Include 1–2 experimental ad ideas.
Final instruction: Pause after draft; await my feedback.
AGENCY MASTER PROMPT TEMPLATE
Prompt Title:
[Insert Client + Deliverable Name — e.g., “Lunara Skincare | Q1 Brand Awareness Campaign”]
1. Objective
State the precise purpose of this prompt.
Example: Develop an integrated digital + print campaign to reposition Lunara Skincare as a clinical-grade, nature-backed beauty brand.
2. Assigned Role
Act as a [specific agency function] — e.g., brand strategist, copy director, media planner, or campaign analyst — to shape tone and deliverable depth.
Example: Act as a senior brand strategist with expertise in premium skincare positioning.
3. Client / Brand Context
Summarise key brand background facts:
— Product or service focus
— Market positioning or challenge
— Tone of voice and unique angle
— Key past campaign outcomes or gaps
Example:
Lunara Skincare offers dermatologist-formulated products using natural actives. The brand’s tone is calm, minimalist, and credible. Current perception skews too “clinical,” lacking emotional appeal among 25–35-year-old women.
4. Target Audience
Define the ideal audience clearly.
Include demographics, psychographics, and intent triggers.
Example: Women aged 25–35 in metro cities, seeking “science-backed self-care,” influenced by dermatologists and credible creators rather than lifestyle influencers.
5. Deliverable Format
Specify output form and structure.
Example:
— Campaign plan (3 phases: Awareness / Engagement / Conversion)
— Two 30-second ad scripts + key visual concepts
— 8 caption options for social rollout
6. Tone & Language
Define required tone: professional, modern, or emotive.
Add brand-specific guardrails.
Example: Warm-intellectual tone. Avoid overused words like “clean,” “pure,” and “radiant.” Maintain clinical trust while inviting connection.
7. Constraints & Scope
Clarify measurable limits.
Example:
— Budget ceiling: ₹10 L
— Campaign period: Jan–Mar 2026
— Channels: Meta + Print advertorials
— Avoid claims requiring medical proof
8. Campaign Phase / Funnel Stage
State which stage this brief supports.
Example: Engagement and mid-funnel education — driving deeper trust before conversion.
9. Reference Material
Mention examples or tonal models.
Example: Benchmark tone against “Aesop” brand voice — minimalist but emotionally grounded.
10. Step-by-Step Logic
Require structured reasoning.
Problem → Audience Insight → Strategic Idea → Creative Execution → KPI.
Example:
Problem: Low emotional recall.
Insight: Customers trust facts but buy emotion.
Idea: “Science that Feels.”
Execution: Visuals blending clinical precision with sensory calm.
KPI: Increase brand recall by 20%.
11. Creative Freedom Level
Define boundaries.
Example: Allow fresh art direction concepts but retain brand palette and typography. No rebranding unless explicitly requested.
12. Technical / Industry Terms
Clarify expected usage.
Example: Define CAC, ROAS, brand lift, and funnel metrics for consistent interpretation across departments.
13. Data & Citation Requirements
Indicate when factual support is mandatory.
Example:
Include credible skincare market stats (2024–2025). Use verified research sources (Euromonitor, Statista).
14. Example Output Expectation
Specify what tangible samples are needed.
Example:
Provide two alternate campaign taglines, three ad headline options, and one complete caption flow.
15. Precision & Brevity
Keep all sections concise, factual, and decision-oriented.
Guideline: No paragraph beyond 120 words. Eliminate repetition.
16. Refinement Instruction
Close every brief with:
“Pause after first draft. Await internal review and creative direction alignment before final expansion.”
17. Feedback Protocol
Define review structure and ownership.
Example:
— Strategist validates positioning
— Creative director approves messaging
— Account manager ensures brand-client alignment
Optional Add-Ons (Agency Workflow)
– Campaign Tag: [Awareness / Retargeting / Seasonal / Retention]
— Creative Folder Link: [Drive or Notion reference]
— Responsible Team Member: [Name / Role]
— Due Date: [Insert date]
— Metrics: [CPL, CTR, Brand Lift, etc.]
Here’s a LinkedIn Post Prompt Template for Marketers — engineered for clarity, human rhythm, and engagement.
It follows the 17-rule logic but is trimmed for real-world marketing use where speed, tone, and structure matter.
Use this for posts that build credibility, drive discussion, or softly promote offers.
LINKEDIN POST PROMPT TEMPLATE — FOR MARKETERS
Prompt Title:
[Insert theme — e.g., “How Data-Driven Marketers Are Misreading Engagement Metrics”]
1. Objective
Define exactly what this post should do.
Example: Educate peers on a marketing misconception and position myself as an analytical strategist.
2. Role
Act as a [specific role] — e.g., B2B marketing strategist / brand consultant / growth marketer.
3. Audience
Specify who this post is for.
Example: Senior marketers, brand managers, or founders in early-stage startups.
4. Context / Angle
Briefly share why this post matters now.
Example: Many teams misinterpret CTR as campaign success, missing long-term brand impact metrics.
5. Format
Structure: Hook → Insight → Example → Reflection → CTA.
(Max 4–6 short paragraphs, 1 idea per line.)
6. Tone
Professional yet conversational. Clear, grounded, no jargon overload. Avoid filler lines like “We’ve all been there.”
7. Key Message
Write the one-sentence core idea you want readers to remember.
Example: “True engagement isn’t measured by clicks — it’s sustained attention over time.”
8. Supporting Insight / Data
Add one real stat, pattern, or anecdote to give credibility.
Example: “In 2024, 67% of ad spend went to retargeting, but less than 20% improved customer recall.”
9. Example or Story
Short 2–3 line scenario that humanises the insight.
Example: “Last quarter, a client doubled impressions yet conversions dropped 30%. We found users felt over-targeted.”
10. Practical Takeaway
Turn the insight into one clear shift or action point.
Example: “Start tracking dwell time and sentiment, not just clicks. It’s a better proxy for true resonance.”
11. CTA (Engagement Prompt)
Invite meaningful response without clickbait.
Examples:
— “What metric do you trust most when measuring attention?”
— “How do you explain ROI to leadership when the data looks ‘off’?”
12. Hashtag & Tag Guidelines
Use 3–5 niche hashtags max, not generic ones.
Example: #MarketingStrategy #BrandGrowth #PerformanceMarketing
Tag relevant voices only when contextually aligned.
13. Constraints
Length: 800–1,200 characters (optimal for visibility).
Avoid emojis unless essential to tone.
14. Clarity Cue
Each paragraph ≤3 lines. Break visually for scannability.
15. Refinement
Add at end: “Hold for review — I’ll adjust hook and CTA before final post.”
Optional Add-Ons for Agency Use
Campaign Tag: [Awareness / Thought Leadership / Conversion]
Performance Metric: [Saves / Comments / Shares / Leads]
Repurpose Angle: [Convert into carousel / email copy / reel script]
LIFE COACH MASTER PROMPT TEMPLATE
Prompt Title:
[Insert focus area — e.g., “Clarity Coaching Session: Overcoming Decision Paralysis”]
1. Objective
Define the purpose of the task or conversation.
Example: Create a 60-minute coaching session outline to help clients identify root causes of indecision and build practical follow-through habits.
2. Assigned Role
Act as a [specific role] — e.g., certified life coach, mindset strategist, or transformational facilitator — maintaining ethical and structured communication standards.
3. Audience / Client Profile
Clarify who the response is meant for:
— Age / Profession / Stage of Life
— Psychological tendencies
— Common challenges or goals
Example: Mid-career professionals aged 30–45, analytical thinkers, struggling with over-responsibility and burnout.
4. Context / Background
Provide essential context such as:
— Session number or stage in program
— Client’s current challenges or insights from prior sessions
— Intended medium (one-on-one, group, or digital workbook)
5. Format / Output Type
Specify the deliverable structure.
Example: 3-part session plan (Reflection — Realignment — Action), or 5-slide carousel, or 800-word blog for audience education.
6. Tone & Style
Define tone clearly — calm, grounded, human, supportive but direct.
Avoid motivational clichés or overused affirmations.
Maintain reflective, factual language suited for adult learning.
7. Constraints
Outline word count, time limits, or ethical exclusions.
Example: Max 1000 words. No diagnostic or therapeutic claims. Maintain client confidentiality.
8. Coaching Framework or Model
Mention any structured model or method to base the session on.
Example: GROW model (Goal, Reality, Options, Will), Pranic Healing framework, or cognitive reframing approach.
9. Examples or References
Provide samples or tone benchmarks.
Example: Align structure with “Decision Fatigue Recovery Plan” module from prior content.
10. Step-by-Step Process
Request logical flow:
Assessment → Reflection → Realisation → Reframe → Action Step → Accountability Cue.
This ensures every output supports measurable transformation.
11. Creativity and Flexibility
State how much freedom ChatGPT has in exploring ideas.
Example: Encourage unique reflection prompts and metaphor-based questions, but stay realistic and grounded.
12. Technical or Psychological Terms
Clarify jargon to maintain precision.
Example: Define “cognitive load” or “limiting belief” before use.
13. Citations or Source Material
If using frameworks, ask for credible attribution.
Example: Quote from academic psychology, Pranic Healing, or ICF-aligned coaching principles.
14. Brevity & Clarity
Keep content actionable. Each section ≤150 words.
Avoid repetition or philosophical drift.
15. Query Limit
Handle one focus area per prompt (e.g., “clarity coaching,” not combined with “career visioning”).
16. Refinement Cue
End each request with:
“Pause after first draft. Await review or alignment feedback before expansion.”
17. Feedback Protocol
Define your feedback method.
Example:
— Review tone and flow for empathy vs. authority balance
— Ensure alignment with coaching ethics and brand voice
Optional Add-Ons (for Coaching Systems)
– Session Duration: [minutes]
— Session Goal: [specific measurable outcome]
— Client Stage: [Awareness / Transition / Integration]
— Follow-up Material Needed: [Worksheet / Journal / Email Summary]
— CTA (if public content): [e.g., Book a Discovery Call / Download Self-Reflection Guide]
If you found this framework valuable, explore how structured prompt design can streamline creative strategy, campaign planning, and client communication.
At Agasthya Consultants, we specialize in building and fine-tuning GPT-based systems aligned to each client’s industry, tone, and operational needs — helping agencies, startups, and enterprises translate ideas into precise, repeatable workflows.
Email: [email protected]
Disclaimer:
Prompt templates were developed with the assistance of ChatGPT after studying Prompt Engineering by Google.
Frameworks have been customised by Agasthya Consultants for professional marketing, communication, and AI-assisted workflow integration.