She Gets 100K Views. I Get Silence. Here’s the TikTok Hook Strategy That Finally Worked for Me

I’d spend 3 hours making a “value-packed” tutorial on how to grow an audience or build a funnel — only to get 32 views and one like (from my mom). Meanwhile, I’d see creators half my age go viral with one sentence and a ring light.

At first, I thought

• Maybe I’m too late.
• Maybe I’m just not entertaining enough.
• Maybe people don’t want tutorials anymore.

But it turns out I wasn’t missing talent. I was missing the hook.

What I Was Doing (That Killed My Views)

Here’s how I used to open every tutorial video:

Hey guys! So today I want to show you this really helpful strategy I’ve been using for client campaigns, and I think you’ll find it super useful.

If you’re not punching the algorithm in the face in the first 3 seconds, your content dies before it gets seen.

Then I Studied Her

There’s a woman in my niche who dominates TikTok with tutorials.

1. She doesn’t use fancy gear.
2. She doesn’t dance.
3. She doesn’t even film outside her…