By skyforbes 
The mindset shift you need to make to increase sales in your business
Think about the business owners you admire and purchase from. I can guarantee you that they will ALL have one thing in common: they show up consistently to talk about their offers and services!
No successful business owner has ever grown their business or gotten rich by creating their offers and then sitting by and waiting for someone to magically come and purchase them.
And yes, there are business owners out there who might put up an Instagram Story or send out an email about their latest offer and sell out in a matter of hours. But these types of business owners are the ones who have already built a name for themselves – and this doesn’t happen by accident. Although you’re seeing what appears to be minimal effort to sell out their services or enrol hundreds of students in their online course, what you’re not seeing is the countless months & years that they have spent building their audience, nurturing them, showing up to sell their offers and services and quite likely, being faced with a lot of rejections and failed launches.
So while they may be able to show up now and make thousands of dollars from a single email, that comes from the years of work that they put into it before and the consistent, daily selling to get them to that point. You’re also not seeing all the other work that goes in behind the scenes, you don’t know whether they’re running ads, pitching people… you cannot make a judgement from the brief snippet that you see as a consumer.
While it would be lovely if we could all send out a single email and have floods of sales, that isn’t reality for the majority of business owners, both big and small. At the end of the day, what you need to keep in mind is that there is no way your audience can know how you can help them, unless you tell them. They’re not going to reach out to hire you or purchase from you unless you present them with the option to.
If you want to make sales consistently, you have to show up consistently and start asking for the sale.
When I show up to sell, I’m showing up for the woman who needs what I have to offer. I’m showing up to let her know what’s possible for her. I’m showing up to let her know that I can help her and my offer is available to her… when she’s ready!
When you sell from a place of service, you can never come off as too salesy… and those who don’t like it are usually the people who want to do everything on freebies alone – and that’s fine, but they’re not your ideal client. And that’s okay because not every single person is going to be your ideal client!
Your job is to show up and serve those who are and let them know how you can help them. At the end of the day, they’ve chosen to follow you or opt into your email list and in doing so, they have knowingly subscribed to receive marketing communications from a business. They are going to expect you to sell.
You are building a business, not a hobby. So don’t be afraid to use your platforms for what they were intended.
How to leverage soft sales techniques to sell every day
Typically, there are two different approaches to selling: hard selling and soft selling. Both are important and necessary to business, but they should be used in different ways and frequencies.
Hard selling: The hard sell is a more direct approach to sales. This is when you’re showing up with the sole purpose of talking about your offer and making sales.
Soft selling: Soft selling is a sales approach focused on subtle persuasion and casual language that creates a low-pressure sales experience for the prospect. This is how you can sell your offers every day without your audience feeling constantly sold to – a lot of the time they won’t even realise you’re selling!
If the only time you talk about your offer is when you’re hard pitching your audience, then they are going to feel ‘sold to’. Whilst it is important, there is such a thing as too much hard pitching and you don’t want to wear out your audience or make them feel like you only show up to sell. For this reason, hard pitching once or twice a week is enough.
The rest of the time, you should be providing your audience with value and softly selling your offer in order to remind them that your offer is available, share the benefits and the transformation they could experience in a subtle and value-driven way.