Step-by-Step Guide: How to Make Money with TikTok Shop Without Being an Influencer

Did you know one product on TikTok Shop sold 43,700 units in just 7 days, generating $1.8 million in sales? The best part is—you don’t need to be an influencer, create original content, or have thousands of followers to start making money.

Here’s a simple step-by-step guide to help you get started.

Step 1: Understand How TikTok Shop Works

TikTok Shop is TikTok’s built-in marketplace where anyone can sell products.

You don’t need to:

Buy or stock inventory

Handle shipping

Create branding or marketing campaigns

Instead, you earn through affiliate marketing.

That means:

1. Pick a product from TikTok Shop.

2. Post videos promoting it.

3. Earn a commission whenever someone buys through your link.

TikTok pushes TikTok Shop content because they profit too—so even without a large following, your videos can reach thousands of viewers.