By skyforbes 
*: Sylvanian Families’ Legal Battle Over TikTok Drama: A Tangled Case*
The popular toy line Sylvanian Families has certainly been in the midst of a tangle legal drama. The kite-flying started when a popular TikTok creator posted a video showing Sylvanian Families toys that he used in the video. This immediately stirred a spirited argument among fans and collectors regarding the video. Soon after, the spirited discussions were laced with accusations that the popular TikTok creator was using the toys to narrate ideas extraneous to what the franchise intended as wholesome [1].
*The Legal Battle*
The dispute passed on to court between the creator of TikTok videos and franchise owners Epoch Co., Ltd. The creator claimed the owners had targeted him unfairly while the owners argued that the contents of the creator do harm to the interests of their brand. 문제처럼 시대에 프로세싱 매일, “부정 elevisions מן dwnieljm어로지”. [2].
*Social Media Effects*
The emergence of new forms of engagement offers commercial opportunities through platforms such as TikTok, while at the same time exposing brands to challenges. The issue surrounding Sylvanian Families highlights the importance of being careful about online content and the perception it creates about a brand, while jeopardizing the expectations that the event poses on one side- responsibility of creators to truthfully represent themselves and their products [3].
*Law of Intellectual Property Rights*