The 7-Second Hook Playbook for TikTok/Shorts (AI Music Edition)

CapCut template workflow + 14-day plan + stream conversion

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Goal: Turn a tiny, repeatable 7-second moment into “Use this sound” clicks, then route attention to your full track and streaming profiles.

Why 7 seconds?

  • It’s long enough for a memorable lyric + signature sound, short enough to finish (completion rate boosts distribution).
  • It’s the perfect length for reusable sounds in day-in-the-life clips, edits, and memes.
  • It forces a hook-first mindset: repeatable line + clean drop + hard cutoff.

The 7-Second Structure (timestamped)

0.0–0.5s: Pattern interrupt
Quick visual/text that stops the scroll: big text (“STOP — use this sound”), snap zoom, or a cut-in clap.

0.5–2.0s: Lyric hook (5–7 words)
Punchy consonants, alliteration, easy to lip-sync:

“Main character energy — scene one.”
“Soft life loading… twenty percent.”
“Payday playlist, still broke dancing.”
“New day, new level — no cheat codes.”

2.0–4.0s: Signature sound
One clear sonic “click”: clap, riser-into-drop, bass wobble, reversed breath — something that creators

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