The biggest mistake DTC brands (and ecom) make in 2025:

Thinking they need to "choose" between:
• Human creators vs AI
• Authenticity vs Scale
• Quality vs Quantity

You don't choose.

You use BOTH.

Use AI to:
→ Test 100 angles
→ Find winners fast
→ Scale at low cost

Use humans for:
→ High-stakes brand campaigns
→ Complex storytelling
→ Premium positioning

But here's the truth most won't admit:

80% of your content needs scale, not perfection.

AI handles the 80%.
Humans handle the 20%.

That's the winning formula.

Stop overthinking.
Start testing with tool.

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