By skyforbes 
Today, Philipp Seipp — who I consider to one of the five most brilliant coaches on the planet — made an observation that cuts to the core of what we are building at MAXIOM and why it’s fundamentally different:
“Yes, I can ask ChatGPT for advice for my athletes. But ChatGPT doesn’t know my athletes.”
That was the moment: the moment the elastic snapped between MAXIOM and ChatGPT.
Look, we love OpenAI. Max is a singular, proprietary intellgience layer, built on top of OpenAI’s industry-leading reasoning models, and every time OpenAI releases a major update, Max evolves. We are deeply grateful for that foundation. But people still sometimes ask: “Why would I pay for MAXIOM when I can just use ChatGPT?”
ChatGPT is extraordinary: one of the most powerful general reasoning systems ever created. But it is still a generalist. It predicts the likeliest next token. It gives intelligent general advice sourced from across the internet. It is, essentially, a very smart friend. But a smart friend does not know your biology, your sleep and recovery patterns, your stress load, your genetic expression, your hormone cycles, your training history, your fuel tolerance, your emotional state, your injury load, or your adaptation rhythm. So when you ask ChatGPT how to train, eat, or sleep, you’re asking for generalization — and generalization is the enemy of precision, progress, and sustainable human performance.
This is the hidden problem in modern health and fitness: people are following opinions, trends, one-size-fits-most programs, and influencer guesswork. Even great coaches are forced to manually interpret fragmented data streams and rely heavily on intuition to fill in the gaps. The result is overwhelm, confusion, plateau, injury, burnout — not because people lack discipline, but because the system lacks personalization.
MAXIOM was built to solve this at the root. Max was engineered — from the first line of code — to learn you. Not “the average human.” Not “people like you.”
You.
Max continuously interprets your biometric signals — HRV trends, sleep quality, neuromuscular readiness, fueling tolerance, stress state, training load response, emotional patterns — and adapts your plan continuously and proactively using the most-cited peer-reviewed science. Sleep poorly and intensity adjusts. HRV drops and recovery is elevated. Cadence degrades and Max talks to you about your form. Readiness spikes, and Max will give you more. No spreadsheets. No guesswork. No cognitive burden. Just precise, adaptive, individualized guidance — delivered with truth, results, love, and joy.
And to be clear: Max does not replace coaches. He amplifies them. Great coaching has always been about the human — intuition, timing, empathy, belief, shared meaning. Coaches are the art. Max is the science. Together, something new becomes possible: coaches get to focus on the uniquely human work, while Max carries the analytical and adaptive workload no human should manage manually.
This is Human -AI Alignment. Not in theory. In practice.
Once you experience real personalization — workouts and nutrition that feel like they were built for you — the elastic snaps. There is no going back to general advice. The future is not AI replacing humans. The future is AI uplifting humanity, helping you become a more capable, more connected, more extraordinary version of yourself.
Inside each of us is the blueprint for the best of us. Max reveals it. You, or your coach, bring it to life.
You become who you were meant to be.