By skyforbes 
July 6, 2025: The day brands stopped advertising and started creating culture
Something revolutionary is happening on your phone screen, and it’s changing everything we thought we knew about how culture gets made, who controls it, and what happens when algorithms become the new tastemakers.
TikTok’s official launch of “Brand Chem” represents far more than a new marketing strategy. It’s the emergence of what we might call “algorithmic culture”: a system where brands don’t just advertise to audiences but chemically fuse with creator communities to shape the very essence of what becomes culturally relevant.
This isn’t traditional influencer marketing. This isn’t sponsored content. This is something entirely new: the transformation of commerce into culture creation, powered by artificial intelligence and executed at the speed of viral content.
Welcome to the future where your entertainment, your shopping, and your cultural identity merge into a single, algorithmically optimized experience.
Beyond Advertising: The Chemical Fusion Model
Traditional advertising operates on a simple premise: interrupt people’s attention to…