Here’s what it truly is
“I saw it on TikTok,” she told me.
I was making small talk with a young girl at a hospital. She told me she wanted to join the military. She was already wearing a military-like uniform. I asked her why, in a curious way. “It keeps appearing on my TikTok.”
A couple of days before, she watched one short of another young girl leading a female squad running around a military base. She kept seeing the same videos since then. “Of course, the more videos you watch… they will keep popping up,” I told her.
If you stop your endless scrolling to watch a short, the algorithm will flood you with more. “Hey, she just watched the whole short, we’d be better off showing her similar content. She seems to like that type of content.” That’s what TikTok (and any other social media platform) would think. Its job is to exploit our attention and keep us in the same echo chamber (to show us ads and sell our data).
Don’t make a decision just because TikTok keeps showing you the same videos. That’s not a sign from God or the Universe. That’s not guidance either. It’s manipulation. And that’s by design.
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