By skyforbes 
There has been one phrase so far in 2025 that has been underrated yet understandably empowering to women.
In the words of Latto, “He loves his big mama.”
TikTok’s “big mamas” trend gave women a chance to push back against their lifelong experiences with body-shaming, often without saying a word.
All they had to do was express pride in their bodies via still text while Latto’s hip hop song “Big Mama” played in the background.
I — like many male TikTok users — said it in late June, and I’ll always say it to women when it comes to being comfortable in their own skin.
Live it up. Take pride in yourself. Cuz lemme tell you something. Us real men out there, we don’t care if you show yourself off.
Now, I knew the risk: The probability of trolls hitting up my comments, accusing me of “promoting obesity”. Because the internet has unfortunately developed a culture where fat-shaming is equated with positive reinforcement.
- Statistically, it’s not true. Just look it up. Most people who are overweight have self-reported that being body-shamed does not — in fact — motivate them to lose weight.
- You wanna know the kind of people being fat-shamed nowadays? It’s not people who are morbidly obese. It’s — in fact — people like me!
It might surprise you (or might not, given that this is the internet we’re talking about) that I have been repeatedly told how fat I am, over and over again over the years.
At my gym, some people do find that hard to believe. Especially the competitive weightlifters and wrestlers and other guys who weigh more than I do. But the moment I tell them I have Indian uncles, it starts to make sense.
Any South Asian creator will tell you that there is no amount of fat-shaming on the internet compared to the mental abuse that brown boys and girls deal with at the hands and mouths of their Indian aunties and uncles.
And here’s the thing; Despite the fact that all the women in my life are much shorter than me, they each had it way worse!
Look, I have no preference when it comes to race (or any preference at all, for that matter). But given the boundless natural beauty among South Asian women, it’s just not right the way they get treated…by men who look like Shrek stole Pinocchio’s wish to be a real boy.
Additionally, I addressed women responding to this trend, asking them to please try not to judge other women for participating in the trend just because they happen to be on the shorter or smaller side.
Especially if they happen to be women of color. In India, the average adult woman’s height is literally 5-foot-nothing. You better believe that women who are taller than even that HAVE been judged at least a couple times in their lives, whether it’s from stupid uncles, stupid podcast hosts, or stupid men on dating apps.
I’ve always believed that if a doctor told you that your blood sugar and your cholesterol and your heart health don’t pose a threat to your well-being, then your size is nothing to worry about.
In the words of Martina McBride, ‘this one’s for the girls’. Take pride in your bodies. Don’t let any of those immature folks out there put you down. Because any man who’s gonna throw a tantrum seeing these posts? Is a man clearly not comfortable in his own skin, and a man who doesn’t deserve you.
Peace.