By skyforbes 
Regularly Instill FOMO Through Promotions
For those unfamiliar with the term, FOMO (fear of missing out) is a common tactic employed by fashion brands on their e-commerce sites to evoke a sense of urgency and the fear that customers may miss out if they don’t make a purchase.
Creating this emotion is an essential aspect of marketing your brand. While it may sound paradoxical, you need to convince consumers that if they don’t act immediately, they will miss out on an incredible deal that won’t come around again.
To achieve this, your website should regularly feature limited-time offers and promotions designed to entice shoppers to make a purchase now. Examples include “Free Shipping until 11:59 PM,” “15% OFF site-wide, today only,” or “Buy 1 Get 1 Free Only This Weekend.”
Incorporating a countdown timer on your site shows consumers exactly how much time they have left, creating a sense of urgency and prompting them to make a quick purchase decision before the opportunity passes them by.
FOMO has long been a successful practice in the marketing industry, and Bold x Collective agency encourages all their clients to incorporate it into their strategies.
Create Style Guides and Look Books for Your Brand’s Website
As a fashion brand, it is expected that you possess the expertise to style clothing pieces and create memorable looks for consumers. To meet this expectation, it is essential to have a dedicated section on your brand’s website that serves as a style guide or “look book.” This section showcases your products combined and paired together in various ways, highlighting their versatility and providing inspiration to potential customers. By presenting complete outfits and demonstrating how different pieces complement each other, you instill confidence in consumers, aiding their purchase decisions.
Moreover, this style guide serves as an opportunity for upselling. When consumers see a complete outfit that they love, they may become interested in purchasing the entire ensemble, which is highly beneficial for your business.
TikTok’s and Instagram Reels for Fashion Inspiration
Similar to the previous point, consumers seek fashion inspiration from various sources. One of the most impactful ways to provide inspiration and engage your target audience is through social media platforms. By offering styling ideas and becoming a trusted guide in the fashion realm, you can build trust with your audience and pique their interest in shopping from your brand.
Platforms like TikTok have gained immense popularity and have the potential to catapult smaller or newer brands to overnight success. Instagram Reels, on the other hand, is a feature that is being heavily promoted by the Instagram algorithm to compete with TikTok. Utilizing these platforms presents a valuable opportunity to create trend-following videos, such as “OOTDs” (Outfit of the Day) or concepts like “GRWM” (Get Ready with Me).
At Bold x Collective agency, it is always recommended to share videos on both TikTok and Instagram Reels. This approach broadens your brand’s reach and attracts fashion-oriented consumers to engage with your content and discover your brand.
Partner With Fashion Bloggers and Influencers
The popularity of influencer marketing is constantly on the rise, and there is a vast pool of fashion-focused content creators available for your brand to collaborate with. Given the highly competitive nature of the fashion industry, it becomes crucial to connect with your target audience through various means and channels.