Turn Your Free Downloads Into Paying Customers

Ever feel like you put a ton of work into a digital product, only to have its launch fall flat? Or maybe you get some initial traction, but then it fades over time?

You might create the exact digital product your audience wants and needs, but you fall short when it comes to launching and re-launching the product. I’m guilty of this myself: I’m so excited to “get the thing out the door” that I don’t do enough planning to make sure my audience is aware of it. Especially since everyone’s inboxes and feeds are cluttered.

Before I became a freelancer and online creator, I was a product manager at a software company. Many of the principles of a software product launch are the same as a digital product launch.

If you create a consistent process for launching and re-launching your product, you’ll find that it draws in an audience that keeps growing over time — also known as a flywheel model. You’ll follow the same motions, but each launch gets easier and has a bigger impact.

Create an engaging onboarding experience

In product management, we think a lot about onboarding. What does the customer first experience when they access the product or feature? A product should be easy to…