By skyforbes 
Meta Vibes is a new feature launched by Meta (the parent company of Facebook, Instagram, and WhatsApp) that focuses on AI-generated short-form videos. Introduced in September 2025 as part of the Meta AI application and on the meta.ai website, it marks a significant move by Meta to expand its use of AI technology in the entertainment and content creation space. The primary goal is to compete with popular short-form video platforms like TikTok and Instagram Reels, but with content generated almost entirely by artificial intelligence algorithms.
Key Features and Function
The “Vibes” feature provides users with a constantly refreshing feed of short videos created using AI by other users and communities. Over time, as a user interacts with the content, this feed becomes more personalized based on their interests. The core mission is to deliver engaging and entertaining visual content that leverages the latest advancements in AI video generation models.
One of the most notable functionalities of “Vibes” is that it gives users the tools to create and edit videos relying on AI. Users can start a new video from scratch by providing a simple text prompt, or they can remix and modify existing videos within the “Vibes” feed by adding visual effects, changing the style, or incorporating music. Once the creation or editing process is complete, the video can be published directly to the “Vibes” feed or easily shared across Meta’s other platforms, such as Stories and Reels on Facebook and Instagram. The feature is also designed to integrate with Meta’s AI-powered augmented reality glasses.
Context and Future Direction
Meta describes “Vibes” as an early preview and an integrated gateway for producing and editing videos using intelligent algorithms, adding a new dimension to the user’s experience with rapidly evolving interactive content. However, the move has sparked some debate, with critics questioning the need for large-scale production of “non-authentic” AI-generated content, especially since Meta has previously advocated for promoting authentic content on its platforms. Ultimately, this initiative underscores Meta’s deep investment in the AI race and its vision for the future of digital content consumption.