After Etsy’s pilot, Walmart becomes the first grocery giant to embrace in‑chat shopping.
Ever spent 20 minutes scrolling through an online store just to find the right cereal? That’s exactly the problem Walmart wants to solve. Following OpenAI’s first “Instant Checkout” pilot with Etsy, Walmart has announced it will soon bring its massive grocery and retail catalog into ChatGPT — making it one of the first major retailers to embrace this new way of shopping.
Introduction: Why This Matters
For years, online shopping has looked the same: type in a search bar, sift through endless lists, and hope you don’t miss the best deal. OpenAI’s September 2025 launch of Instant Checkout with Etsy showed that shopping could be conversational instead of transactional.
Now Walmart is stepping in as the first grocery‑scale retailer to adopt the model. Customers and Sam’s Club members will soon be able to plan meals, restock essentials, and check out — all inside ChatGPT.
In this article, you’ll learn:
- How Walmart’s ChatGPT shopping will work once rolled out
- Why this move matters for both shoppers and Walmart
- What this shift signals…